Arunava about Football A look at football & the world through my eyes!
Related Articles
Spanish LaLiga champions FC Barcelona and Samba Financial Group have reached a deal to extend their contractual relationship through June 2023, which ensures the Club’s presence in a territory that will allow it to strengthen the Barça brand throughout the Middle East.
In 2013, Samba FG became the Club’s first sponsor in Saudi Arabia and, since then, the relationship between the two organizations has been profitable for both, paving the way for a five-season extension of the agreement.
This agreement is a major step forward in the growth envisioned by the Strategic Plan approved by the Board for this term, and forms part of the Club’s target of proactively looking for partners that are best suited to the values and traits that define its brand, and seeking the best possible contracts in each category of the world of sports marketing sponsorships.
Samba is one of the region’s largest and most acclaimed financial services groups, with an unrivalled reputation for world class financial solutions comparable with the best in the world. Since its inception, Samba has been leading the industry in innovation with a long list of industry firsts, playing a major role in the modern transformation of banking in Saudi Arabia. Indeed, its world class services, market-leading products and superior technology have made Samba one of the most successful financial services brands and the most internationally acclaimed bank in Saudi Arabia and even the Middle East.
