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FIFA and McDonald’s have announced the renewal of their long-standing collaboration, which will now cover both the 2023 FIFA Women’s World Cup – Australia & New Zealand and the 2026 FIFA World Cup.
The renewal will see McDonald’s continuing to sponsor FIFA’s flagship tournaments, which will include access to LED branding and the exclusive naming rights to the Fair Play Trophy, which is presented to the team with the best fair play record during FIFA competitions. The award is an important recognition of the values that McDonald’s and FIFA share, and the commitment to fair play and respect both on and off the pitch.
McDonald’s and FIFA have a shared passion for bringing people together through the power of football. McDonald’s is a proud supporter of football and has sponsored FIFA tournaments since 1994.
As part of this renewed partnership, McDonald’s will be prominent at both tournaments, with the brand visible to the billions of fans who tune in to matches. McDonald’s will also have access to tickets and hospitality opportunities, allowing the company to create unforgettable experiences for attendees.
Commenting on the renewal, FIFA Chief Business Officer Romy Gai said: “We are delighted to renew our partnership with McDonald’s for the 2023 FIFA Women’s World Cup – Australia & New Zealand and the 2026 FIFA World Cup. McDonald’s has been a valued partner of FIFA for many years, and we appreciate their continued support for our landmark tournaments. McDonald’s shares our passion for football and our commitment to promoting the sport’s values, and we look forward to working together to make these tournaments unforgettable for fans around the world.”
“McDonald’s believes in the power of football to uplift and connect communities,” said Morgan Flatley, Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald’s Corporation. “This continued longstanding collaboration with FIFA, as well as our role and commitment as a recently announced Engaged Organisation with the Centre for Sport and Human Rights (CSHR), offers McDonald’s a unique opportunity to bring people together and to promote our values beyond borders with communities worldwide. The magic of our business is our global iconicity paired with local fandom, and there are no bigger global moments to celebrate with our fans around the world than these two tournaments.”
This announcement marks an exciting moment for both FIFA and McDonald’s as they continue to promote the beautiful game and bring people together through football.
