The DFL Deutsche Fußball Liga became one of the first sports leagues to be inducted into the “Sports Technology Hall of Fame” as part of the “Sports Technology Awards” in New York. According to the host and event organiser STA Group, over 100 companies across the international sports sector were in contention for inclusion in the inaugural induction into the Hall of Fame.
The final eight were chosen based on a thorough review of the innovative work these brands have done over the past ten years. Together with the DFL, the following were inducted into the Hall of Fame: AELTC (tennis/Wimbledon), DAZN, European Tour Group (golf), Hawk-Eye Innovations, NBA, NFL, Ticketmaster.
The courage to embrace technological development is one of the hallmarks of German professional football. In recent years, this has resulted in ground-breaking changes. These include the development and implementation of state-of-the-art camera systems, continuous advancements in the handling of match data, a formative role in eFootball, and the establishment of SportsInnovation as a platform for demonstrating innovative technologies and a venue for specialists to discuss the latest developments in the sector.