UEFA have announced that Grifols, a leading global producer of plasma-derived medicines, has become an official partner of UEFA Women’s Football, starting from the 2021/22 season and running until 2025.
Under the four-season partnership, Grifols will become the exclusive healthcare company partner of UEFA Women’s Football at all tournament levels, which includes the UEFA Women’s Champions League, the UEFA Women’s Euro, the UEFA Women’s Under-19 and Under-17 Championships, and the UEFA Women’s Futsal EURO, as well as UEFA’s Together #WePlayStrong initiative, which aims to encourage more girls and women to play football.
Guy Laurent-Epstein, UEFA marketing director, said, “We are delighted to welcome Grifols to our exclusive family of UEFA Women’s Football partners. We are ready for even greater excitement and action on the pitch as women’s football reaches new levels.”
The 2021/22 will mark the start of a new dawn for the UEFA Women’s Champions League. There will be a 16-team group stage, while the prize money on offer has been quadrupled. Next summer, UEFA Women’s EURO 2022 will take place in England.
Nadine Kessler, UEFA’s chief of women’s football, said, “This is such an exciting time to be part of UEFA Women’s Football as our game is developing at such a tempo and we are delighted to welcome Grifols on this exciting journey with us. For years Grifols has demonstrated its commitment to women’s sport as part of its sponsorship of local social initiatives, including volleyball and field hockey. Therefore, we believe they are the perfect partner to be joining us and we are looking forward to closely working with them over the upcoming seasons.”
Women account for 60% of the workforce at Grifols, which in early 2021 was included in the Bloomberg Gender-Equality Index for its commitment to the advancement of women in the workplace.
Teresa Rione, Grifols chief communications officer and former Olympic athlete, said, “Sport is one of the most powerful platforms for promoting gender equality. It develops skills and qualities that inspire girls and empower women in the workplace and in all areas of community life.”
As part of its agreement, Grifols will be able to undertake multiple branding and promotional activities across its own internal and external channels as well as UEFA properties. Activations could include in-stadium fixed and rotating LED boards, matchday and on-site promotions, premium giveaways, hospitality and digital actions on social media platforms.
Raimon Grifols, co-CEO of Grifols, said, “Grifols is extremely proud to support UEFA’s Women’s Football and contribute to building the foundations for a more equal and sustainable future.”
Víctor Grifols Deu, co-CEO of Grifols, said, “Our partnership with UEFA is exciting for our employees and for all of Grifols. We’re looking forward to watching thrilling matches.”
Grifols, which was founded in Barcelona in 1909, joins Visa, Pepsi, Just Eat Takeaway.com Hublot and the Euronics Group as partners of UEFA Women’s Football.