The partnership between Hyundai Motor Deutschland and Eintracht Frankfurt, which began in 2020, is being extended until the end of the 2025/26 season and expanded in its scope. Following successful campaigns involving the women’s and men’s teams as well as other club sports, the issue of sustainability in particular is set to play a more prominent role in the partnership going forward.
Sustainable added value for fans and members
Hyundai is one of the few manufacturers worldwide to offer all alternative drive systems, from hybrid and plug-in hybrid to electric and fuel cell, in series production. Fans and members of Eintracht Frankfurt could particularly benefit from these progressive and environmentally friendly vehicles through joint promotions and special conditions. As part of the partnership, two attractive special models have already been launched.
First there’s the Hyundai KONA Elektro “Eintracht Legends” – a limited-edition model with special Eintracht accessories, some of which feature former players – as well as the hydrogen-powered Hyundai NEXO (consumption of hydrogen in kg H2/100 km for the Hyundai NEXO: urban 0.77; extra urban 0.89; combined 0.84; CO2 emissions in g/km combined: 0; CO2 efficiency class: A+++.), which continues to be offered with a special look-and-feel and special conditions.
“Our first three years together have been characterised by trusting cooperation, and moreover, both partners celebrated historic successes during this period,” said Jürgen Keller, managing director of Hyundai Deutschland. “That gives us all the more reason to look forward to more successful years of partnership.”
Strengthening sustainability and women’s football together
As one of the biggest clubs in Germany, Eintracht Frankfurt sees itself as having a particular social responsibility as a role model. In order to entrench sustainability even more firmly in the club’s identity, a holistic strategy has been developed. An important piece of this is, among other things, the CO2 emissions caused by Eintracht company vehicles, as well as by fans travelling to and from home and away matches. As the club’s mobility partner, Hyundai will continue to work with Eintracht on ideas to achieve CO2 reductions – for example, through the increased use of electric vehicles.
Over the past three years, the entire Eintracht fleet has already been equipped with Hyundai models of alternative drive types, so that the Eagles now have around 115 vehicles in service, over 80 per cent of which are electrified.
“For us, the extension of the cooperation between Hyundai and Eintracht Frankfurt is a reinforcement of the original objectives of our partnership,” said Axel Hellmann, CEO of Eintracht Frankfurt Fußball AG. “As one of the most innovative automobile companies, Hyundai is the perfect partner and an important building block – especially with regard to the sustainability strategy presented a few weeks ago. We want to make a difference and look forward to the upcoming joint projects.”
The partnership will also focus more closely on increased support for the Eintracht Frankfurt women’s team. Women’s football is becoming increasingly popular and the number of spectators in the stadiums and on TV is rising. In addition, Eintracht Frankfurt once again have the chance to qualify for the Champions League. Here, too, the goal is to increasingly equip the team and the backroom staff with environmentally friendly vehicles, while creative projects and activations with the likeable players are also planned.