Friday , April 19 2024

ISL-4 opens to a full house in Kochi & record television viewership!

The Indian Super League – Season 4, opened spectacularly with 100% stadia attendance in Kochi, while the inaugural match between the two time champions ATK and last year’s runner-up Kerala Blasters FC got 25 million total TV impressions and registered an impressive 59% growth over last season’s opening ISL game.

The opening game of Indian Super League – Season 4 recorded 7.4 million average impressions; which is double the India v/s USA opening game at 2017 U-17 FIFA World Cup.

This year, the 4-month long season, grown from 11 weeks to now 17 weeks, along with the addition of two new teams in Bengaluru FC and Jamshedpur FC has added more thrill to the Indian football season.

The season promises to be bigger and better than ever before, with more audiences expected to tune-in to catch their favourite clubs take on each other in action packed matches.

Sanjay Gupta, MD, Star India, said, “We are thrilled with the response that The Hero Indian Super League is getting from football fans across India. The growth demonstrated is across urban, rural and digital audiences which indeed proves that Future Hai Football! We are looking forward to having an exhilarating journey on this biggest ever season of the league.”

ISL – Season 4 began on November 17, and can be watched live across the Star Sports network and Hotstar. A total of 95 matches will be played in the 2017/18 season between 10 teams, who will play in a home-and-away format in 90 games. The two-legged semifinals of the ISL league are scheduled to take place in the second week of March 2018 followed by the final.

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