Indian Super League champions Chennaiyin FC today officially announced CREP PROTECT as the club’s official shoecare partner.
CREP PROTECT, a UK based industry leader in the shoe and garment care market, has established itself within key markets globally over recent years and is now dedicating itself to becoming an established brand in India too.
Backed by passionate co-owners Vita Dani, Abhishek Bachchan and Mahender Singh Dhoni, Chennaiyin FC have been one of the most consistent teams in the first two ISL seasons. CFC finished on top of the league standings and narrowly lost in the semifinals in season 1 and won the title in season 2 beating FC Goa 3-2 in the final.
The partnership with CREP PROTECT will promote the parties’ mutual interests in growing their profile globally, as well as in the mutual domestic markets.
“Being able to partner with Chennaiyin FC is a great opportunity for us. Chennaiyin FC has established itself as one of the top clubs in one of the most exciting sports markets globally. The club won last year’s ISL, has gained a huge, dedicated domestic following in the past years and it is backed by Mrs Vita Dani, Abhishek Bachchan and Mahendra Singh Dhoni to give the club a convincing direction and platform for growth” said Rizwan Ahmed, CEO CREP PROTECT.
Chennaiyin FC co-owner Vita Dani stated, “We are delighted to have this partnership with CREP PROTECT. This association with a UK-based brand shows the growing popularity of Chennaiyin and ISL, which is already the third most attended league in the world. We are looking forward to this association this season.”
Avalon Sports Group, a UK-based sports management company, facilitated this milestone partnership between Chennaiyin FC and CREP PROTECT.
“The deal is a major leap forward for both parties involved and we are proud to have brought the two parties together. The deal between Chennaiyin FC and CREP PROTECT is a huge example of the value that football in India and specifically the ISL can provide to businesses globally. CREP PROTECT will offer a completely new category of products to India and we know that Chennaiyin FC will contribute perfectly to convey that message,” Raj Shah of Avalon Sports Group.
As a part of this partnership, CREP PROTECT will extend the club’s in-stadium offering at the Jawaharlal Nehru Stadium by occupying two in-stadium spaces and selling the brand’s products there. Furthermore, CREP PROTECT will join and support Chennaiyin FC’s grassroots program also.