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UEFA has announced that Just Eat Takeaway.com has renewed their sponsorship of the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League through to 2027. The three-year agreement for the 2024–27 competition cycle will also include sponsorship rights for the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League.
The Dutch company has brought together the enjoyment of food and football to UEFA competitions since 2020 through a wide-ranging partnership spanning 11 UEFA competitions including UEFA Women’s EURO, the UEFA Women’s Champions League and women’s youth competitions as well as UEFA’s Together #WePlayStrong programme.
Last year, customers in the United Kingdom placed the highest number of Just Eat Takeaway.com orders on UEFA men’s club competition matchdays while the 2023 UEFA Champions League final in Istanbul between Manchester City and Internazionale Milano was the most popular match for ordering food.
UEFA’s partnership with Just Eat Takeaway.com has also led to collaboration on various initiatives off the pitch, such as Champions Innovate, reducing the use of single-use plastic packaging through seaweed-lined packaging at several UEFA matches and featuring reusable packaging as part of an innovative circular packaging initiative in-line with UEFA’s Circular Economy Guidelines.
Thanks to a successful collaboration based on a shared vision to implement collective action to respect the environment within the context of European football, 270,500 units of sustainable packaging have been provided to fans attending UEFA finals over the past two years.
Guy-Laurent Epstein, UEFA marketing director, said, “We are thrilled to continue our dynamic partnership with Just Eat Takeaway.com as the official food delivery partner of UEFA’s men’s club competitions. As a result, the matchday experience will continue to benefit fans who can enjoy the convenience of having their favourite meals delivered directly by Just Eat Takeaway.com to their doorstep, ensuring they never miss a moment of the action. We will also continue joint initiatives in support of UEFA’s mission to make our events and matches more sustainable and environmentally friendly.”
Susan O’Brien, vice president of brand of Just Eat Takeaway.com, said,“Football and food delivery are a perfect match. We are very proud to partner with UEFA, as it gives us a unique opportunity to engage with football fans who can order their favourite food directly from our local platforms, while watching their favourite teams play in the most prominent European football tournaments. The partnership continues to deliver fantastic results for our brand, driving visibility, recognition and positive perceptions of Just Eat Takeaway.com across our markets globally.”
Just Eat Takeaway.com will continue to have brand exposure across in-game perimeter LED boards, media interview backdrops and broadcast sponsorship and will also enjoy exclusive activation opportunities on-site around matches.
