Sunday , May 26 2024

LaLiga: FC Barcelona extends sponsorship agreement with Beko!

Last Thursday, February 15, Spanish LaLiga giants FC Barcelona announced the extension of its sponsorship agreement with Beko for the next three years. A joint press conference in the Auditori 1899 at the Camp Nou was the venue for the formalisation of an agreement whereby Europe’s leading household appliance brand becomes a Main Partner of the club and the Official Sponsor of its training uniform. The event was also used to publicly announce Gerard Piqué as the ambassador for the ‘Eat like a Pro’ campaign.

The event was attended by the president of FC Barcelona, Josep Maria Bartomeu; the vice-president of Koç Holding, the biggest conglomerate in Turkey and Beko’s parent company, Ali Y. Koç, as well as Barça first team player Gerard Piqué.

This new agreement is a major step forward in the growth foreseen by the Strategic Plan passed by the Board of Directors for this mandate, and is part of the club’s target of proactively seeking out the most suited partners to its own defining values and traits, and to find the world’s best sports marketing contracts in each category.

As a result of this agreement, the Beko logo will be appearing on the front of the first team training kit, as well as on the back as it has done until now. The logo will also be remaining on the left sleeve of the playing strip as has been the case since the 2014/15 season.

The FC Barcelona defender Pique is to become the global ambassador for a Beko initiative called Eat like A Pro. On the premise that both FC Barcelona and Beko share values rooted in the desire to make a difference to people’s lives both locally and globally, the aim of the programme is to help tackle the worldwide epidemic of child obesity by teaching children and parents about the importance of a healthy diet by highlighting the way their sports heroes eat in order to perform to the maximum.

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