Macron & Lazio Roma for the planet – new home kit presented with a green soul!

The launch campaign of the new S.S. Lazio Roma shirt wanted to draw as much attention as possible to a fundamental theme shared by both Macron and S.S. Lazio Roma – sustainability and respect for the environment.

The aim was to communicate how the S.S. Lazio Roma jersey can be ‘green’ even though it is light blue, respecting the history and tradition of the capital’s oldest team.

This year, the new S.S. Lazio Roma jersey has a ‘sustainable’ soul, thanks to the technological and ecological fabric used by the Italian brand to make it. Made with recycled plastic, Eco-Softlock is certified by the Global Recycled Standard, the most important international standard for the sustainable production of clothing and textiles.

The new Lazio shirt proceeds in the wake of a tradition of over a hundred years, now conveying attention and sensitivity to the environment, ecosystem protection and circular economy.

Macron strongly believes in sustainability and shows its green attitude applying to its production high-profile technological choices in respect and protection of the environment.

Choices shared and embraced by the Biancoceleste club.

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