Tuesday , August 9 2022

Macron new technical partner of Cacique Diriangen FC!

A highly prestigious agreement has been signed between leading international sportswear brand Macron and Cacique Diriangén FC, the most successful club in Nicaraguan football and the sixth most successful team in Central America. This is the first technical partnership between a Central American football club and the Italian company: a big step and a big opportunity for both parties to maximise visibility and generate a strong commercial impact in this part of the American continent and beyond.

The partnership promises to be long-lasting and hopes to establish a commercial relationship beyond the mere supply of technical material to the team. In the coming days, the agreement’s announcement will be followed by the official presentation of the match kits that Cacique Diriangén FC will wear for both league and international commitments.

An agreement that opens up a new market for both Macron and Cacique Diriangén FC itself. From now on, the club staff and the Italian brand will work hard to provide the Diriangén fans with a line of clothing that best represents the winning spirit, determination and passion that are part of the DNA of Cacique Diriangén FC.

Founded in 1917 in Ciudad de Diriamba, CDFC is the oldest and most successful club in Nicaragua’s football history. Having always played in the Primera División, they have secured 30 national titles that continue to enrich their impressive trophy cabinet.

“We are delighted to start this partnership with a club with such an important winning history as Cacique Diriangén FC,” said Gianluigi Colisi Rossi, Country Manager at Macron. “We are enthusiastic about starting this journey together and glad to be able to bring our brand to this new market. As a brand, one of our biggest strengths is ‘knowing how to narrate’ the history and identity of a club through their match kits. We are certain that the new collections will be able to further develop the already-strong sense of belonging that the Diriangén fans feel towards the club colours.”

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