Manchester City Women’s Football Club has announced a long-term partnership with Italian production house Salento Creazioni Moda.
The team’s first ever global formalwear partner, the link-up will see the players wear a limited edition, hand-sewn collection at the Club’s Barclays FA Women’s Super League fixture against Manchester United at the Academy Stadium in February 2021.
There will also be a number of further occasions across the course of the 2020/21 season and beyond where the team will be dressed by the south of Italy creatives.
They previously created an exclusive custom coat for the team’s recent Vitality Women’s FA Cup Final victory over Everton at Wembley Stadium in early November, which the players were involved in designing.
Courtesy of the partnership, throughout the duration of the current campaign there will be a number of fan engagement activities and bespoke content featuring members of Manchester City Women’s first team squad.
Salento Creazioni Moda will also hold the sponsorship of the Club’s prestigious Player of the Year accolade which will be presented at the End of Season Awards.
Finally, Salento Creazioni Moda will be retailing the limited-edition co-branded collection with Manchester City directly online through their own e-commerce channels in February.
Both will also be working together to enable fans to purchase the co-branded collection through the Official City shop and will announce full details in the coming months.
Special capsule collections are scheduled to also launch in the Far East.
Commenting on the new partnership, Gavin Makel, Managing Director of Manchester City Women, said, “Everyone at Manchester City is delighted to welcome Salento Creazioni Moda as an Official Partner of our women’s team.”
“We are excited to be working with them – they share our commitment and desire to create bespoke looks for our women’s team and we’re looking forward to what unique opportunities this partnership will bring.”
Salento’s owners Giorgio and Lina Barone added, “This is a historic, ground-breaking project and we are honoured to be the First Official Global Formal Wear Partner for Manchester City Women’s Football Club.”
“This partnership is in line with our vision to continue to grow our company whilst maintaining our core family values.”
“The fans’ passion and loyalty inspires us to continue to create the best product and our goal is to make a perfect synergy between the world of sports and luxury fashion.”
“Cityzens – we will proudly ‘Keep the Blue Flag Flying High.'”