Spectrum Brands Holdings, Inc. and Manchester United have jointly announced the extension of their global partnership, which will see Spectrum Brands’ iconic Remington personal care brand continuing its successful partnership as Manchester United Official Electrical Styling Partner.
As part of the announcement, Manchester United Head of Academy, Nick Cox, has spoken about the importance of instilling confidence in young players coming through the ranks.
As the head of one of the most famous and successful Academies in football, Nick says: “Our aim is to help instil confidence across the club’s Academy players as soon as they step through the door. These young players are looking to follow in the footsteps of regular first-teamers like Marcus Rashford, Mason Greenwood and Scott McTominay, and from experience, having confidence to be themselves is just as important as their footballing abilities within our youngest age groups.
“Our role in The Academy is not only to develop the boys as footballers, but also into well-rounded human beings who are comfortable and confident in who they are as individuals.”
“We encourage all of them to showcase their own style and flair on the training pitch, which helps bring out the best of their abilities but also makes sure they enjoy the experience, too.”
“I’m confident that over the coming years, we’ll continue to see exciting young players come through the Academy and into the first team.”
The partnership, which includes both the men’s and women’s teams, will see Remington and the club continue working together to deliver high-impact marketing campaigns and exceptional Remington Manchester United Collection styling products to Manchester United and Remington fans alike. The ongoing, multi-channel activation between Remington and Manchester United aims to celebrate the power of having the confidence to be yourself.
Since the launch of the partnership in 2019, Remington has created over 800 different consumer activations which have featured in over 50 different countries to a reach of over 1.1 billion Manchester United fans and followers globally. Remington’s pitch side advertising is also visible to a matchday TV audience of 3.5 billion football fans per annum.
The two global names have worked on many engaging and creative campaigns. Throughout the pandemic the Club and Remington, with the help of first team players, created useful ‘how to’ home haircut videos and fun style challenges. The latest collaboration promotes the ‘Give the Gift of Style’ a campaign featuring players Paul Pogba, David DeGea, Jadon Sancho and Edinson Cavani helping out busy fans by wrapping Remington products for well deserving recipients.
A range of Remington co-branded products are now available in over 39 markets through Remington’s outlets and globally through the online club store, with two new products added to the collection earlier this year.
Manchester United Director of Partnerships, Sean Jefferson, comments, “As a global household name, Remington products are synonymous with style and the success of its Manchester United Collection products is testament to this. However, our partnership extends beyond the amazing product range on offer, to creating interesting and exclusive content to engage with our fans, and promoting positive messaging around finding confidence in being you.”
“We are very proud to extend our relationship with Remington and look forward to continuing to build on our successful partnership.”
Tim Wright, Vice President for Appliances at Spectrum Brands Holdings comments, “The first three years of our partnership with Manchester United have been incredibly positive and enabled us to engage with fans of the club in exciting and creative ways.”
“Extending the partnership is a fantastic opportunity to continue showcasing the quality and versatility of Remington products to passionate fans of the world’s biggest and most revered sports club.”