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Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga, has agreed an additional two-cycle deal with Nordic Entertainment Group (NENT Group) for the rights to broadcast the Bundesliga and Bundesliga 2 in the Netherlands from the start of the 2021-22 season. The deal will run until the conclusion of the 2028-29 season.
NENT Group will launch its Viaplay streaming service in the Netherlands in Q1 2022, with the Bundesliga as a cornerstone in its rights portfolio, broadcasting more than 300 live Bundesliga and Bundesliga 2 matches every season. In addition, NENT Group will have exclusive rights to the German Supercup and the Bundesliga relegation playoffs. Viaplay’s Bundesliga coverage will include localised commentary and studio programming.
The partnership now covers 10 European markets, following the announcement last month that the two organisations had struck a historic broadcast agreement to show the Bundesliga in the Nordic region, Baltic countries and Poland. The deal marked the longest media rights agreement that either NENT Group or Bundesliga International has ever entered into, and is further strengthened with the addition of this important market.
