Global sports brand PUMA has launched a football collection with creative collective KidSuper, which is inspired by PUMA’s football heritage and KidSuper founder Colm Dillane’s past football career in Brazil.
The collection, which follows the recently released PUMA x KidSuper streetwear collaboration, consists of the KING SUPER FG football boot, turf trainer and PUMA x KidSuper football apparel. The pieces in the collection – combine the energy and unbridled passion of football with the creativity and innovation of art.
KidSuper Studios is a creative collective based in Brooklyn, New York, which transforms streetwear and accessories with fresh takes on style, art, music, and sport. The PUMA x KidSuper Studios collaboration is about combining the love, passion and team chemistry of football with the uniqueness, innovation and energy of the art world.
The apparel collection features The PUMA x KidSuper Football Jersey, available in a brightly striped design that utilizes the same color palette as the building where KidSuper’s shop is located in New York. The vintage jersey features bold prints, classic stripes and a stylish collar, taking inspiration from retro football jerseys. The apparel collection is complete with the KidSuper Football Shorts, which match the color combination of the jersey, and the KidSuper Football.