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The multi-asset investment platform eToro is now an Official Partner of RB Leipzig, with the two parties agreeing to an initial partnership running until 2023, with the option to extend. The aim of the partnership is to create regular digital touchpoints between the RB Leipzig community in Germany, with ‘trade and investment’ as eToro’s two key assets. The focus will be on raising awareness and sharing knowledge on investment opportunities in various financial markets, as well as providing responsible advice on this multi-faceted topic.
The eToro brand will be visible during home games at the Red Bull Arena, and will be integrated into a regular statistical format on the club’s digital platforms. eToro will also launch a unique and authentic content piece on the topic of ‘Market trading,’ which will seek to inform fans and the RB Leipzig community about various topics (i.e. What are stocks? What are EFTs?) and strategies (i.e. Cryptocurrency, depots, ETF savings plans) in order to make the world of trading easier to understand with the help of tutorials.
Oliver Mintzlaff, CEO of RB Leipzig, said, “In eToro, we have been able to secure a partner that is a top brand in the field of online investment and that offers an exciting global network. These traits are a perfect fit to two key areas of development at RB Leipzig, namely digitalisation and internationalisation. eToro are also very experienced in the world of sports sponsorship, meaning that we will now be able to implement several joint projects in order to inform our fans about these topics.”
Doron Rozenberg, Head of marketing in the DACH region at eToro, said, “At eToro, we believe that sponsorship as an integral part of sports can be an element to connect with the different stakeholders within a football community. Given that over the last year, more people than ever before are interested in learning about the stock market, having a solid financial understanding is more important than ever before.”
“Our partnership with RB Leipzig is important for us, as the club have been able to achieve a lot in a relatively short amount of time, and still have an immense potential. The same goes for the city and surrounding areas in Leipzig, which continue to grow steadily. We will continue to work with the club in order to make the world of finance more understandable, and to inform the fans about investing.”
