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SC Freiburg are back in the German Bundesliga after a season in the second tier and will be wearing kits made by the Danish sports- and fashion company Hummel.
The new home jersey is kept in a traditional black and red, combining both in an off-centre and widely striped pattern. The stripes stop short of the hem where red takes predominance and also covers the back panel.
A more understated colourway of white and black yet continuing the striking design sees Freiburg’s away shirt come to foreground, seeing a single wide black stripe cover the front panel and again stop short of the hem. Hummel’s trademark chevron graphic runs down the shoulder panels for a unique look.
„hummel and SC Freiburg are strong, unique brands in their respective fields and we have a lot of common values. Also, hummel had a customized, high quality concept worked out for our collaboration, which convinced us right away”, Oliver Leki, member of the SC Freiburg board, states. Leki continues: “We are very excited about this collaboration, which we expect to be active, creative and rewarding for both hummel and us – and especially also for our amazing fans”
SC Freiburg is well known in Germany for their excellent youth development, which contributes greatly to the teams’ very attractive style of playing.
„We are happy and excited about this partnership with SC Freiburg“, says hummel Germany CEO Jens Binek. „With its values and philosophy, the club is a perfect match for our brand. We succeeded to expand our presence in German football over the last years and our strategy is to continue on this path. SC Freiburg is the perfect partner for us to take the next steps with“, Binek continues.
hummel is supplying jersey, kits and sportswear to all of SC Freiburg’s football teams. This includes the women’s team as well as all the clubs youth squads.
