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Schalke 04 announce new sleeve sponsor HARFID!

HARFID, a medium-sized owner-operated construction and project management company, will become Schalke’s new sleeve sponsor for the 2020/21 season.

HARFID’s partnership with Schalke began in 2018, and was the sleeve sponsor for Schalke’s 2019/20 DFB-Pokal season. With the new sponsorship, HARFID have become a premium partner of the Royal Blues. The club have extended the sponsorship agreement with HARFID until 30th June, 2025.

Alexander Jobst, head of marketing and communication at Schalke, said, “It’s a great sign of mutual appreciation when a partnership develops like the one between Schalke 04 and HARFID. It underlines our joint successful strategy of self-marketing. We are looking forward to the upcoming years with HARFID as our new premium partner.”

Harfid Hadrovic, CEO of HARFID, added, “We began sponsoring Schalke in 2018 because we were convinced by what we saw, and we expanded our partnership with them in 2019 for the same reason. We are very pleased with what we at HARFID have achieved through our partnership with Schalke 04. That’s why we are further expanding our partnership, and are looking forward to being prominently displayed on the shirt sleeves. In the midst of these trying times, which have also had an impact on our company, it’s important to stick together and to continue working towards a successful future.”

HARFID will replace Deutsche Post as a premium sponsor, and will have exclusive marketing rights inside the VELTINS-Arena and advertising opportunities with players and club officials, as well as being the sole sleeve sponsor for the Royal Blues in both the Bundesliga and DFB-Pokal.

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