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UEFA and Swissquote have today announced a new sponsorship agreement for the UEFA Europa League and the newly-launched UEFA Europa Conference League for the next three seasons (2021 to 2024) of European club football.
The announcement took place at the official signing ceremony held at the House of European football in Nyon, Switzerland. Swissquote is the first online bank and Swiss company to enter into partnership with UEFA for its club competitions.
Guy-Laurent Epstein, UEFA Marketing Director, said, “Today we are happy to have been able to welcome Swissquote into the UEFA sponsor family and celebrate the beginning of a new partnership, one full of opportunity. The introduction of the UEFA Europa Conference League represents opportunity and inclusivity. Together with the UEFA Europa League, it provides an enhanced Pan-European marketing platform for brands such as Swissquote who is looking to further expand its horizons. We are excited to partner with a brand who is not only known as leaders and innovators in the online banking industry but a brand with shared goals of promoting opportunities as well as the spirit of challenge and progress across Europe.”
During the next three seasons, Swissquote will benefit from advertising board exposure, stadium hospitality, exclusive on-site experiences at all 282 matches each season across both competitions as well as branded content visibility across the competitions’ digital and social media platforms.
Marc Bürki, CEO of Swissquote, said, “We are very excited about this partnership, and are convinced that the strengthening of our brand in Europe will fuel our growth. The UEFA Europa League and the UEFA Europe Conference League comprise ambitious teams and players who work hard to make it to the top. The same applies to Swissquote. We are an innovative challenger bank which is working hard to become the preferred bank for ambitious traders and investors. We are also proud to be part of the exclusive club of global brands that will shape European club football as a UEFA partner in the years to come.”
This is the fifth sponsorship announcement for the 2021-24 UEFA Europa League and UEFA Europa Conference League commercial cycle, with Heineken 0.0 and Hankook Tire signing renewal agreements, and Engelbert Strauss and Just-Eat Takeaway joining as new partners. The worldwide sales of all UEFA club competition sponsorship rights are carried out by TEAM Marketing AG on UEFA’s behalf.
