In the 1990s, stars like Bhaichung Bhutia and I.M. Vijayan paved the way for a resurgence in the popularity of football. Now, in 2022, India has over 160 million football fans. We have the support. We have the talent. Together, VICE India and Budweiser India are discussing what India has …
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On July 29, 1911, Mohun Bagan AC beat the East Yorkshire Regiment to lift the IFA Shield – the first time an Indian team beat the British. It was the match that gave India’s freedom movement a much needed boost, and also helped usher in the golden age of football …
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Many stories have been told about the glory years of the Indian national football team. But none of them are as famous, or as untrue, as the 1950 FIFA World Cup story. Why didn’t the Indian team play at the 1950 FIFA World Cup? Was it because they played barefoot …
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Budweiser, an Anheuser-Busch InBev (AB InBev) brand and FIFA World Cup Sponsor, has debuted a global rallying-cry for fans: “The World is Yours to Take”. In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser will launch its FIFA World Cup campaign in more than 70 …
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Budweiser announced a long-term partnership with global football icon Lionel Messi. Admired by fans and respected by rivals, the King of Beers is celebrating his journey to the pinnacle of global football, defined by his commitment and relentless determination to both his teammates and craft. To introduce the collaboration, Budweiser …
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Ever wondered what Marcelo likes to wear? Here’s the latest #KingsCollabs video where Budweiser set NORBLACK NORWHITE the task of designing a piece for the Real Madrid star! Marcelo is one of LaLiga’s most internationally recognised stars thanks to 14 trophy-laden years at Real Madrid. The 32 year-old Brazilian has …
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The largest beer brand in the world, Budweiser, trading under the name Bud in the Netherlands, is a new partner of both Ajax Amsterdam’s first men’s and women’s team. With the partnership between Ajax and Bud, the beer brand wants to conquer the European market. Nicolas Bartholomeeusen, Managing Director of …
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Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, today announced multi-year partnerships with the English Premier League and the Spanish LaLiga. As a long-time partner of the FIFA World Cup and supporter of football leagues and several national teams worldwide, Budweiser is proud to expand its support for the world’s game …
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Budweiser, an official sponsor of the 2018 FIFA World Cup, has hit the back of the net by launching a unique football pitch created from its recycled plastic cups in Sochi, Russia. More than 50,000 cups collected at arenas and at the FIFA Fan Fests after the summer tournament have …
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Budweiser, the Official Beer of the FIFA World Cup, has unveiled its new global campaign, “Light Up the FIFA World Cup”, which encapsulates the unparalleled euphoric energy of the world’s biggest sporting event and Budweiser’s passion for energizing fans as they watch and celebrate their favourite players, moments and teams …
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Arunava about Football A look at football & the world through my eyes!