The Bundesliga has confirmed its full media partner line-up for Brazil ahead of the 2026-27 season, continuing the multi-platform distribution model that has helped make the Bundesliga the most-watched European football league in the market. First introduced in 2023, the model deliberately combines established and new partners across pay-TV, free-to-air, …
Read More »Bundesliga Media expands pioneering UK & Ireland YouTube watch-along coverage with Jamie Vardy partnership and Mark Goldbridge renewal for 2026-27 season!
Bundesliga Media today announced a further expansion of its innovative UK and Ireland broadcast approach for the 2026-27 season with the addition of former Premier League winner Jamie Vardy-led YouTube channel and the renewal of its agreement with leading YouTube channel That’s Football, hosted by renowned creator Mark Goldbridge. For …
Read More »Bundesliga & EA SPORTS FC extend long-term partnership!
The Bundesliga and EA SPORTS FC™ are taking their partnership into a new era, announcing an extension of one of the longest-standing collaborations in global sports and entertainment. Since 1998, the Bundesliga and EA SPORTS have worked together to bring the excitement, authenticity and emotion of German football to fans …
Read More »BG Sports secures rights to broadcast Bundesliga 2 matches in Thailand!
Bundesliga Media and BG Sports have agreed a two-season partnership that will bring Germany’s Bundesliga 2 closer to football fans in Thailand, with the Thai broadcaster acquiring rights to all second tier matches. The agreement means BG Sports will also have access to a range of non-live shoulder programming and …
Read More »Official launch of the “Bundesliga Talent Series” – The new U-21 League!
With the “Bundesliga Talent Series”, German professional football is introducing a new competition for its top talents starting from the 2026-27 season. Following the unanimous decision of the DFL General Assembly in March this year, the additional U21 competition is now officially launching its first season. A total of 26 …
Read More »Bundesliga signs strategic MoU with SAFA, cementing position as fastest growing league in South Africa!
Bundesliga Media and the South African Football Association (SAFA) today announced the signing of a landmark Memorandum of Understanding (MoU), reinforcing their shared commitment to developing football talent and strengthening ties between Germany and South Africa. As well as youth development, the new key institutional partnership establishes a framework for …
Read More »DFL appoints Benjamin Schmedes as Executive Vice President Sports & Member of the Management Board!
The DFL Deutsche Fußball Liga is further expanding its sporting activities and strengthening its leadership structures: Benjamin Schmedes will join the league organisation as Executive Vice President Sports and Member of the Management Board. The 41-year-old is currently Executive Football Director and Member of the Management Board at Danish top …
Read More »Germany’s DFL introduces additional U21 Competition!
The DFL Members Assembly today decided to introduce an additional U21 competition for Bundesliga and Bundesliga 2 clubs starting from the 2026-27 season. Last year, in addition to its work with the DFL Football Commission and the DFL Youth Academy Commission, the DFL established an expert group that temporarily brings …
Read More »Members Assembly approves renaming: DFL becomes Bundesliga!
Starting from the upcoming 2026-27 season, the name of the league association and the league organisation will be aligned with the competition brand and changed from DFL e.V. and DFL GmbH to Bundesliga e.V. and Bundesliga GmbH. All corresponding names of committees and platforms will be adjusted accordingly. This decision was unanimously made by the clubs …
Read More »Defending Democracy – Learning from the History of Football!
On January 27, 1945, the Auschwitz-Birkenau concentration and extermination camp was liberated. Every year around this date, German football together with the initiative “!Never Again” commemorates the people who were persecuted, deported, and murdered under National Socialism. Sport and football – never apolitical The Nazi regime exploited sport in various …
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