Camarena Tequila is now the official tequila of the International Champions Cup (ICC) and LaLiga North America. The three premium brands announced their exclusive partnership, which will leverage the group’s multi-pronged international soccer platform, combining LaLiga’s 10-month long competition and ICC’s summer tournament, providing Camarena a year-long platform to activate. …
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The global Coronavirus pandemic has its next sporting victim with the 2020 International Champions Cup series cancelled due to the unclear scenario if and when the 2019/20 season European football season will end. The International Champions Cup organisers, Relevent Sports, made the announcement through a press release on Friday, April …
Read More »Bundesliga champions FC Bayern Munich have announced a 27-member squad for their the Audi Summer Tour USA 2019 (July 15 to 24). The Bundesliga champions have boarded their flight to the United States today. The team will play three matches in the International Champions Cup 2019 besides taking part in …
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Following weeks of competitive matches in stadiums across the globe, Tottenham Hotspur has won the 2018 International Champions Cup presented by Heineken (ICC). Despite a loss to FC Barcelona in penalty kicks at Rose Bowl Stadium, Tottenham Hotspur triumphs after defeating AS Roma in San Diego (4-1) and AC Milan …
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The International Champions Cup presented by Heineken (ICC) made history with five consecutive matches played across the U.S. yesterday, and the action is just beginning. In Los Angeles, Manchester United defeated A.C. Milan 9-8 on penalties after a 1-1 tie in regulation at the StubHub Center in Los Angeles, while …
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Following Saturday’s victory in the friendly against Paris Saint-Germain in the Austrian city of Klagenfurt, Bayern Munich started their Audi Summer Tour 2018 to the USA on Monday morning. The team plane left Munich at 08:30 CET for Philadelphia, where the German record champions face their Italian counterparts Juventus FC …
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Nexen Tire, a leading global tire manufacturer and the Official Tour Partner of Manchester City Football Club (Manchester City) has announced that the company is officially sponsoring the 2018 International Champions Cup (ICC) in the United States for the second consecutive year. The 2018 ICC, which began on July 20, …
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Borussia Dortmund is all set for a nine-day summer tour of the United States. The Bundesliga giants will embark on the journey tomorrow morning on a direct flight from Düsseldorf to Chicago. The players and coaching staff will engage with their US-based fans during the tour which will take them …
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From July 23, FC Bayern Munich will spend a week in North America and play two friendly matches. Following previous tours in 2014 and 2016, the motto for the third Audi Summer Tour USA will again be “Visiting Friends”. On July 25, the German record champions will meet their Italian …
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Heineken kicks off its “Summer of Soccer” campaign as a worldwide leader and supporter of the sport. Soccer has been a central platform for Heineken globally for decades, and the brand’s recently launched U.S. marketing campaign “Cheers to the Unexpected” includes specific soccer creative called ‚Introduction‘ that celebrates all of …
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