Arsenal FC and England superstar and Team New Balance Athlete Bukayo Saka returned to his childhood neighbourhood on Wednesday, December 6, to celebrate the opening of the latest New Balance store in Westfield, White City. Bukayo grew up a stones throw away from the new store and regularly used to …
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New Balance and São Paulo Futbol Club, two global institutions, will work together from January 2024. New Balance, through Brazilian distribution partner New Brasil Artigos Esportivos LTDA, will provide sports equipment to the three-time FIFA Club World Cup champions, in a sponsorship agreement that will provide uniforms for the men’s …
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New Balance has revealed its brand-new boot for young Liverpool FC star Harvey Elliott, the New Balance Tekela v4 Low, Paisley Edition. The boot design takes inspiration from Elliott’s beloved dog, Paisley, who is an incredibly important part of his life. When not starring on the pitch, Elliott enjoys spending …
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New Balance has today announced a landmark global sponsorship deal with European footballing giant FC Porto, cementing its partnership with one of the most the sport’s most prestigious clubs that takes the relationship beyond 10 years. Coinciding with the 130th anniversary of FC Porto, the new deal sees FC Porto …
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New Balance has today revealed the new LOSC Lille fourth kit for the upcoming 2023/24 season, celebrating the unique connection between Lille and the Column of the Goddess. Located in Grand Place, a central location where citizens of the city regularly congregate, the Goddess is synonymous with the city and …
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New Balance has today revealed the latest limited-edition boot for Arsenal and England superstar Bukayo Saka, the Furon v7 ‘Seven Edition’. Whilst still in the infancy of an already stellar career, the number seven has held huge significance in Saka’s fledgling personal and professional life. He was just seven years …
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Today New Balance is revealing US professional and Juventus star striker Timothy Weah’s first limited edition boot, called New Balance Timothy Weah Queens’ Finest. As one of America’s breakout stars, the New Balance Timothy Weah Queens’ Finest boot draws inspiration from Tim’s roots in Queens, NY and his unrelenting quest …
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New Balance has today unveiled the new LOSC Lille third kit for the upcoming 2023/24 season. Drawing inspiration from the club’s primary, signature colours, the kit comes in a traditional all-navy colour, with vibrant neo flame accents that combine to create a fresh, new kit for what is set to …
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New Balance has today launched the new LOSC Lille away kit for the upcoming 2023/24 season. LOSC’s new away kit arrives in a clean, white colourway with eye-catching electric blue, navy and neo flame accents, showing a connection to the iconic home colours of Les Dogues. The launch celebrates LOSC …
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New Balance has today launched brand new colourways of its Furon v7, Tekela v4 and 442 v2 football boots on the dawn of a huge summer of football. As we approach what is set to be the biggest ever women’s football tournament, the latest Furon v7 and Tekela v4 arrives …
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