Thursday , May 19 2022

Wanda Sports, PP Sports & DDMC Fortis to discuss commercial rights at Soccerex China!

Soccerex have confirm that Wanda Sports CEO David Yang, PP Sports Vice-President Zeng Gang and DDMC Fortis CEO Patrick Murphy will form the “Importance of Commercial Right to China’s Sports Economy” panel, moderated by Lanxiong Sports President Li Shuangfu at Soccerex China on May 23-24 in Hainan.

Commercial rights will be key to China achieving their target of substantially growing their sports industry by 2025. Whether that is through the sponsorship of major domestic and international properties, the purchasing of broadcasting rights that bring the world’s top competitions to Chinese audiences or through leveraging the image rights of athletes, the Chinese market has huge potential for expansion. With a top-level line-up boasting extensive experience from the brand, agency and media perspectives, this discussion will provide expert insight into the future of commercial rights and the Chinese football industry, as part of the world class conference agenda at Soccerex China on May 23-24 in Hainan.

David Yang – who spoke at the inaugural Soccerex China in 2018 – is the current CEO of Wanda Sports, one of the largest sports marketing and sports media companies in the world. The company were ever-present at the 2018 FIFA World Cup in Russia as part of a partnership with FIFA running until 2030. Prior to his current position as CEO of Wanda Sports, Yang worked for the National Basketball Association (NBA) in New York, Hong Kong and China, as Senior Vice President and Managing Director. Yang, with experience across the entire sports industry, and expertise in the commercial rights of world football, will be a fantastic addition to this panel.

As an experienced practitioner of the Internet sports, culture and entertainment industries, Zeng Gang has worked across the entire sports production line, including content-sharing platforms and derivative industries, and has accumulated rich experience in Internet-TV Content Operation and Smart-TV Game Business Management. Zeng Gang’s current company PP Sports, owned by Suning Sports, is the first sports media platform in China to own the exclusive rights of Europe’s Big Five Football Leagues, and other major sports events run by organisations such as CFA, CSL, AFC, and WWE.

With over 25 years of leadership experience in the global sports business and commercial rights, Patrick Murphy is the Chief Executive Officer of DDMC Fortis, the Asian Football Confederation’s newly appointed marketing agency. Previously Patrick was a driving force in the sale of media and sponsorship rights for the UEFA Champions League and the UEFA Europe League for more than a decade. He is also the Founder of Catalyst Media Group (International Champions Cup), and Synergy Sports (advisor to the Latin American Football Confederation CONMEBOL, and to the Brazilian Football Federation CBF). Patrick spent most of the 1990’s in the Asian sports business in a variety of senior management roles at News corporation and ESPN STAR Sports.

Li Shuangfu, who will moderate this panel, started his career at Basketball Pioneers and Sina Sports as a sports reporter covering NBA in the USA and later became the first Chinese NBA beat writer who visited the White House. He then returned to China and co-founded Lanxiong Sports, a media platform originally served to deliver sports content. Their services have expanded to getting individuals and businesses connected in Financing, Sports Intelligence, Talent Sourcing and Events.

This culmination of knowledge and experience across the football and global sports industries will ensure that the “Importance of Commercial Rights to China’s Sports Economy” session will provide delegates with unrivalled insight from global industry leaders, as part of a stellar conference agenda for Soccerex China on May 23-24 in Hainan.

Taking place at Mission Hills Haikou in the beautiful island of Hainan on May 23-24, 2019, Soccerex China is set to deliver unrivalled networking and learning opportunities for both domestic and international business looking to support the growth of football in China.

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