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The German Bundesliga will be entering the 2017/18 season with a new brand look! The Bundesliga logo, which has been in use since 2003, will be modified slightly particularly to accommodate digitisation requirements.
Thw 2.Bundesliga will be gaining a logo of its own to position it more clearly in its relations with fans, the media and sponsors and thus to additionally strengthen the profile of the competition.
The DFL – Deutsche Fußball Liga (German Football League) will also have its own logo for the first time. In contrast to the Bundesliga and 2.Bundesliga competition logos, which are primarily used in a sports context, the new DFL logo will highlight the league organisation as the core pillar of German professional football for political, social and business purposes.
