AC Milan and eBay have announced a new partnership, which sees the leading marketplace in global commerce become the Official Marketplace of the Rossoneri.
The new partnership is based on the sharing of objectives and values by these two global brands with the concept of passion at the heart of the agreement. On the one hand, eBay positions itself as the “marketplace of passions” to its community, where users, who share the same interests, can find whatever they are looking for to satisfy their passions. On the other, there is AC Milan, which provides unique experiences to its 500 million fans around the world, driven every day by their dedication for red and black colours.
A perfect union that is reinforced by the opening of the AC Milan store on eBay.it, where all Rossoneri fans will be able to enjoy an exclusive experience that will allow them to purchase original products of their favourite team.
Maikel Oettle, Sponsorship Sales Director of AC Milan, stated: “Today we announce a partnership between two international and prestigious brands, recognisable all over the world. We are particularly proud to provide our fans with an additional touchpoint to bring them even closer to the AC Milan world through the creation of an AC Milan store on the eBay platform. Launching a store on eBay underlines the innovative spirit of the Club, which is always focused on improving the experience of our fans also in the digital world.”
Alice Acciarri, General Manager of eBay Italy, added: “We are very excited about this partnership, which for us represents a further demonstration of the centrality of our community. The union of two important global brands will be able to further consolidate the relationship with our users, with the ambition to nurture their interests, passions and experiences.”