The growth of Lega Serie A around the world continues with the goal of expanding the “Calcio” product, increasing networking and partnerships and being close to the needs of stakeholders globally.
With a view to pursuing this strategy, Lega Serie A’s office in New York will be headed by Andy Mitchell, a manager with 30 years of experience in companies of absolute excellence in the world of media, digital marketing, media telecommunications and social media. Mitchell has a breadth of media experience including having previously worked at Facebook/Meta leading the company’s work with media companies and news publishers globally and at CNN Worldwide where he led digital marketing and partnerships.
“The internationalization of the Serie A brand and the development of the best strategies for the growth of our soccer in the world is one of our priorities. We are equipping our offices with the best professionalism and we are confident that Andy’s great experience will allow us to further expand in a strategic market like the American one,” said Luigi De Siervo, CEO of Lega Serie A.
“Since last May, when the New York office was inaugurated, we have already developed several projects that have allowed the many fans in the territory to feel connected to our soccer, also thanks to the presence of the legends that have made Serie A unique in the world, and to bring new generations of fans closer to our teams and our champions. New initiatives are already being planned with which, together with the collaboration of our broadcasters and local partners, we will offer a unique and engaging experience. These include the platform for coaches of affiliated High Schools and Colleges to study tactics and statistical data on the images of our league.”
“It’s an incredible opportunity for me to work with Serie A in the US,” Andy Mitchell says, adding, “The League competes at the highest level of football in the world and Americans have a unique relationship with Italian culture. There’s a lot of headroom for us to grow Serie A in the US and I am excited to take on this challenge.”