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AS Roma have the pleasure of announcing a new partnership with Harmont & Blaine, an Italian high-end, smart-casual clothing company, becoming Official Style Partner of the women’s first team.
Known for its Dachshund mascot, Harmont & Blaine will dress the players, technical staff and management and will supply a selection of formal clothing and kits inspired by the drive and energy of the female Italian Champions. The garments will be created using high performance technical material with distinctive details reminiscent of the club’s colours.
The wardrobe, which will be unveiled at the Italian Super Cup final against Juventus on 7 January, features a padded soft-shell parka, a blazer/trouser suit in crease-resistant jersey, a quilted down vest, a poplin shirt, a pure wool sweater, a t-shirt, and cashmere and cotton socks. The garments will also be available in a menswear collection for the technical staff, with two additional polo shirts.
The finishing touch of each piece will be a label bearing AS Roma’s crest and the Blaine dachshund – the brand’s emblematic mascot, which will also be embroidered onto the garments using a contrasting stitch.
This partnership means that Harmont & Blaine will be significantly involved in women’s sport by supporting the official appearances of players and kicking off a series of projects and ad hoc content with the club’s stars, such as photoshoots, communications campaigns, and participating at events.
Michael Wandell, Chief Commercial & Brand Officer of AS Roma, said. “We’re delighted to announce this partnership with one of the most popular ‘Made in Italy’ brands that truly represents the Mediterranean lifestyle. This new deal is further validation of the growing interest in women’s football and our incredible athletes. With the successes they have achieved, they continue to attract the power of an ever-growing audience and prestigious new partners”.
“As a fan of top-quality sport, I can confirm that we’re very happy about taking on this partnership with AS Roma, who represent sporting excellence in Italy and the world. Above all, this is a clear example of our shared positive values, such as loyalty, teamwork, and everyday commitment,” said Paolo Montefusco, Founder and CEO of Harmont & Blaine S.p.A.
Harmont & Blaine is an Italian company known for its renowned Dachshund mascot, which makes and distributes high-end, smart-casual clothing for a premium market. Harmont & Blaine S.p.A’s head office is in Naples and the company has more than 600 direct and over 1000 indirect employees. Harmont & Blaine and its iconic Dachshund have a solid global presence thanks to its clear identity and its extremely recognisable look.
