Italian bank Banco BPM and AC Milan have announced a historic partnership, committing the brand to AC Milan Women front of shirt sponsorship on a multi-year deal. The brand’s commitment to women’s football was evident in September 2019, when Banco BPM kick-started the women’s season at their Milan headquarters.
This front of shirt sponsorship demonstrates AC Milan’s commitment to inclusive positioning and growth of the women’s game, supporting club ownership’s modern strategic vision to have the women’s team stand as their own financially and commercially independent entity, with a clearly defined identity – values and objectives that align seamlessly with the inclusive nature of BPM. The success of the women’s team over the last couple of seasons (finishing third twice and very nearly qualifying for the Champions League) has been received with immense pride by AC Milan ownership and the club is committed to building upon on-and-off field successes.
This partnership renewal is a strong example of AC Milan’s redefined partnership strategy, providing increased sponsorship inventory, thus greater potential for commercial partners moving forward.
The Banco BPM partnership builds on a community-driven association with AC Milan that will total 10 years upon conclusion of the renewal. With social conscience at the forefront of both brands, Banco BPM and AC Milan are important symbols within the city of Milan, placing a heavy emphasis on the development of grassroots football, driven via coaching clinics, and other social initiatives driven via Fondazione Milan.
“After having hosted the commencement party for AC Milan Women’s team last season,” commented Giuseppe Castagna, Banco BPM CEO, “today we are proud to have our logo on the kit of these athletes whose hard work and dedication prove the importance of playing sport at such a high level. One of the objectives the Bank has set itself is to promote awareness of gender equality, supporting all-female activities and projects which valorize women and their human and professional expertise. This partnership with a great club like AC Milan allows us to accomplish our goal while sharing the values of sport: team spirit, passion and hard work as sport is synonymous with education, training, social responsibility and integration.”
“We watch the women’s team with immense pride at AC Milan and we are thrilled that one of our most valuable partners Banco BPM has made the commitment to support our vision for growth, becoming the team’s first independent shirt sponsor. The passion and professionalism that the Rossonere show every day is unmatched and, as a club that prides itself on inclusiveness and integrity, we at AC Milan are confident that this is just the beginning of great things to come, with the support of Banco BPM,” said AC Milan CEO Ivan Gazidis.
The Women’s First Team Captain, Valentina Giacinti, added, “Stepping out onto the pitch with our own identity and seeing first-hand the club’s commitment to the growth of our team and our game really does give us the confidence and belief that we can continue to succeed on-and-off the field. To see this level of commitment from not only Banco BPM but AC Milan at such a difficult time socially and financially really does speak volumes. This is a very exciting step and I am extremely proud to lead the team out wearing the new jersey.”