In cooperation with its partner Audi, FC Bayern Munich is launching a global pilot project and going on a virtual summer tour. The ‘Audi Digital Summer Tour’ will run from July 25 to August 2 and will again give fans all over the world the opportunity to follow the players’ preparations in real time this year. The club and its stars will come alive for the fans via digital platforms with events, including digital autograph sessions with players, virtual fan challenges and interactions with international athletes. In addition, FC Bayern Munich will play a friendly match at home in the Allianz Arena as part of the Audi Football Summit. The date and opponent for this sporting highlight of the tour will be announced at a later date.
FC Bayern München AG chairman and CEO Karl-Heinz Rummenigge, “As we are unfortunately unable to go on the Audi Summer Tour this year as planned, and as normal for so many years, we have now created this global digital initiative together with our partner Audi, to maintain and nurture the worldwide bond of the FC Bayern family, particularly during this period of the coronavirus pandemic. Our fans across the globe can look forward to exciting content on our platforms.”
FC Bayern München AG board member responsible for internationalisation and strategy Jörg Wacker, “As hard as this pandemic has hit us all, we have over the past few weeks discovered just how strong the connection is between FC Bayern and the fans all over the world. This digital tour will show that we can always be close and remain together even in difficult times.”
AUDI AG board member for sales and marketing Hildegard Wortmann, “Challenging times demand a very special response. No football club has ever before launched such an innovative and unique initiative. We are proud to be a partner, creating fascinating and exclusive experiences for fans around the world.”
The project marks the start of a new global campaign called the “World’s Biggest Sports Family”. With over 290,000 members and more than 4,500 organised fan clubs around the globe, FC Bayern has the biggest club membership in the world, and has always regarded itself as one big family. Over the summer and beyond, the club aims to make this feeling of togetherness stronger than ever.