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FC Bayern Munich and KONAMI have agreed a long-term extension to their partnership. The Tokyo-based global manufacturer of computer and video games has been a Platinum Partner of the German record champions since 2019. The collaboration provides the developers of the eFootball series with access to all of the club’s current players and legends, making them the only video game developer in the world who can recreate the elements necessary in producing the games in a lifelike manner. FC Bayern’s Esports team finished the eFootball™ Championship Pro in second place this season.
Andreas Jung, FC Bayern board member for marketing, said, “The partnership with KONAMI is of great importance to us because this market is booming and is particularly popular with the young fans. We love football and this collaboration offers the ideal opportunity to play the game virtually with our fans around the world and connect everyone in this way. KONAMI translates as ‘small wave’ – and we have already been able to create a big wave together in the first years of our partnership. We want to continue surfing it. We are looking forward to the future.”
Naoki Morita, Konami Digital Entertainment B.V.’s European President, said, “We are delighted to be extending our partnership with FC Bayern. Being a partner to one of Europe’s elite football clubs presents KONAMI and the club with many opportunities. To have been partners during a period where they have won multiple titles and become champions of Europe has been fantastic, and we cannot wait to continue to produce engaging and exciting activations with FC Bayern for their fans and ours for the years to come.”
