Bundesliga International begins new media rights partnership with Infront!

Bundesliga International, full subsidiary of the DFL Deutsche Fußball Liga, has appointed Infront to manage the media rights of the Bundesliga and Bundesliga 2 across a multitude of European territories. The partnership will run for four years, starting from 2025-26 until the end of the 2028-29 season.

The package includes all 617 games of the Bundesliga and Bundesliga 2, the Supercup and the four relegation playoff matches. Complementing the DFL in-house team’s global sales efforts, Infront will manage the media rights across ten European territories, including Albania, Czech Republic, Estonia, Israel, Kosovo, Latvia, Lithuania, Russia, Romania and Slovakia.

Peer Naubert, Chief Marketing Officer, Bundesliga International, said: “Our aim is to ensure the Bundesliga has a broad global reach, providing fans and partners the opportunity to connect and enjoy the league. With its history in delivering results in global media rights distribution for premium sports properties, we believe Infront to be the perfect partner in achieving our aims and we look forward to seeing a successful distribution of Bundesliga action in these territories and more.”

Andreas Kaeshammer, Head of Football at Infront, said: “This new partnership approach allows us to combine forces to ensure the best result for all stakeholders, leveraging our experience of maximising value for premium football properties. Our joint ambition is to further increase Bundesliga’s reach and grant fans even broader access to both leagues.”

Since the start of the attack on Ukraine, the DFL has donated its proceeds from Russia for humanitarian aid and will continue this practice for the duration of the war, as decided and recently confirmed by the DFL Executive Committee.

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