Business of Football

In a continuation from this season’s Nike home kit, Chelsea FC’s new away strip pays homage to one of the most important figures in the club’s history, Ted Drake. Chelsea FC will wear the brand new 2022/23 away kit at Goodison Park later today. Key design elements of the kit …

Nottingham Forest have revealed their new limited edition Macron third kit ahead of the 2022/23 campaign. A blend of navy with sublimated blue and coral pattern, the stylish design will feature over the course of the season along with the red home kit and yellow and blue away kit which …

The presentation of Club Deportivo Castellón’s new Home and Away shirts coincides exactly with the club’s 100-year anniversary, since it was founded on July 20, 1922. A momentous occasion that is enhanced on the new match strips by the design and attention to detail along with the colours of the …

Japan’s number one beer, Asahi Super Dry, is the new Official Beer Partner of Manchester City. The premium Japanese beer brand has agreed a global partnership with City Football Group, also partnering with Melbourne City, Yokohama F. Marinos, and Sichuan Juiniu and they, along with City, will serve Asahi Super …

Southampton FC have announced the launch of its official 2022/23 Third Kit. Created in partnership with hummel, the new Southampton FC third kit has been designed taking inspiration from the city’s rich aviation history and its connections to the RAF. The dark green and black shirt features a subtle detail …

German 2nd Division Women’s Bundesliga side FSV Gütersloh 2009 welcomes the Heil- und Mineralquellen Germete GmbH with its mineral water brand “Germeta” as the club’s new “Platinum Partner”. Heil- und Mineralquellen Germete GmbH thus becomes an important sponsor of the club and, with the sponsorship, they set a strong example …

Manchester United today announces a multi-year global strategic collaboration with Qualcomm Technologies, Inc. The arrangement will feature the Snapdragon brand. Snapdragon platforms power many of the world’s premium smartphones, PCs, gaming devices, connected cars, smart wearables and more. Bringing together the world’s most popular football club with a global leader …

Cádiz CF, the club that plays in the Spanish LaLiga, has revealed the new Home and Away shirts that the team will wear in the season due to start in less than two weeks. The new match kits combines the club’s traditional colours with innovative technical and stylistic solutions like …

Erreà Sport and Como 1907 present the new home jersey, ready to take the field with the Lariani in the 2022/23 season. Blue, light blue and white, recurring colours in the club’s history, the new uniform stands out for its boldness. It reproduces a painting created by the artist Golnaz …

Southampton FC have announced JD, the global leader in branded sports-fashion retail, as its new official sleeve partner for the 2022/23 season. As part of the partnership, the club have signed a one-year agreement which will see JD become the official sleeve partner for the Men’s First Team, B Team, …