Business of Football

Everton FC and international tyre manufacturer Davanti Tyres have announced a renewed, multi-year extension of their global commercial partnership. The deal will see Davanti, a long-standing Club partner since 2017, remain as Everton FC’s ‘Official Global Tyre Partner’. The ongoing partnership enables the Club to continue to support the brand’s …

PUMA has launched the 2022/23 City Third kit in their first ever Metaverse kit launch. The vibrant new kit was unveiled for the first time on Roblox giving players the opportunity to explore and interact with the new kit in the PUMA and the Land of Games experience. The new …

Leeds United and adidas have revealed the new away kit ahead of the upcoming 2022/23 Premier League campaign. This eagerly awaited strip for the new season is a contemporary design that sees the club’s classic club colours of yellow and blue reimagined in a bespoke tie dye print. The explosion …

Sevilla FC continue to strengthen their ties with the city of Sevilla thanks to this season’s Castore-made kits. After unveiling their first two kits, both in the traditional colours of white and red respectively, it is now time for the Third Kit. It features patterns of the Giralda, the great …

FC Bengaluru United have announced that Hummel, the Danish premium sportswear brand, will be their official kitting and merchandise partner for the upcoming 2022/23 season. Hummel, one of the most experienced merchandising companies in the business, will produce FC Bengaluru United’s home and away jerseys, practise kits and other fan …

Tottenham Hotspur have announced Science in Sport (SiS) as the Club’s first Official Performance Solutions Partner, working closely with the Nutrition and Sports Science teams for the next four seasons. SiS have already played a part in shaping the Men’s First Team’s preparation for the upcoming campaign, with its range …

FC Bayern Munich and Adobe are launching a multi-year partnership to advance the digital possibilities of the German record Bundesliga champions. The collaboration will create personalised experiences for fans around the world – both online and offline – while supporting internal processes within the club. FC Bayern CEO Oliver Kahn …