Business of Football

The Deutsche Fußball-Bund (DFB) and partner adidas have today, March 14 unveiled the new home shirts for both the men’s and women’s national teams, as well as the new men’s away kit. While the white home kit showcases Germany’s footballing history in a modern way ahead of UEFA EURO 2024, …

Ahead of the largest international football tournament in the Americas, adidas unveils the latest series of technical performance kit for five of the most successful football teams in the world. Today, fans and players of Argentina, Chile, Colombia, Mexico, and Peru, get their first view of the home and away …

Ahead of UEFA Euro 2024, adidas today unveils the latest series of technical performance kits for seven of its biggest federations. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales receive reimagined home and away designs – uniting fans and players via celebrations of both traditional and modern identity, as teams …

On Monday, March 11 morning, Atlético Ottawa unveiled the club’s 2024 alternate kit — known as the ‘Soccer Culture’ kit. The kit features design elements inspired by Ottawa Tourism’s radiant O family symbols, with each colour having a different meaning including Outdoor Blue, Celebration Pink, Honour Coral, Progress Green, Discovery …

Tata Gluco+, energizing partner of World Champions Team Argentina has launched its new season campaign, offering football enthusiasts in India a once-in-a-lifetime opportunity to win a fully paid trip to Argentina. Winners will have the incredible chance to watch the World Champions Team Argentina, featuring star players such as Lionel …

SV Werder Bremen have announce that we have entered into an official partnership with Nine Game, who will serve as an official partner in the Asian region. This marks a milestone for the club in the Asian market. As a leading digital sports and entertainment platform in Asia, Nine Game …

This reinterpretation of Atletico Madrid’s fourth kit draws inspiration from Korean culture, continuing the thematic exploration initiated by the two brands last year. Inspired by the cultural significance of the rich navy hue in Korea’s iconic ‘jjok’ dyeing method, a traditional technique, navy blue emerges as a profoundly symbolic colour. …

Erreà Sport and CD Numancia de Soria have announced the renewal of their technical partnership contract, thus extending their collaboration for another four sports seasons until 2028. This partnership, initiated in the distant 2006-2007, represents one of the longest-lasting and most significant bonds ever forged between Erreà and the Spanish …

SportsInnovation 2024 will take place on 20-21 March, with the MERKUR SPIEL-ARENA in Düsseldorf the venue once again. The Innovation Games, in which the latest technologies and visions for the future are demonstrated live, will once again be at the heart of the event. Three of them will be played …

TSG Hoffenheim and sovanta AG are extending their partnership, which began in 2015, until summer 2026. The Heidelberg-based software company and SAP partner sovanta AG remains a loyal sponsor of TSG Hoffenheim. In addition to traditional sponsorship, the partnership will also be expanded in terms of content. In future, sovanta …