Saturday , April 27 2024

Business of Football

Ecobank celebrates the success of the AFCON 2023!

As the 34th edition of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 drew to a thrilling close on Sunday, Ecobank, the leading pan-African banking group, celebrates the remarkable achievements and spirit of unity witnessed throughout the tournament. Jeremy Awori, Chief Executive Officer, Ecobank Group, expressed his delight …

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Macron & FC Basel launch a special 2024 carnival kit!

Basel Carnival, known as the ‘drey scheenschte Dääg’ (three most beautiful days), is famous well beyond the confines of the city itself. It is one of the largest popular festivals in Switzerland and, since December 2017, has been rightly included in UNESCO’s Lists of Intangible Cultural Heritage. A true festival …

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Kavak drives forward with new CONCACAF Champions Cup partnership!

CONCACAF and Kavak, the leading used car marketplace in Latin America, have entered into a strategic multi-year alliance which will see Kavak become a key sponsor of the CONCACAF Champions Cup (CCC) for the three editions running 2024 through 2026. Signaling Kavak’s first sponsorship agreement with Confederation-level football, the partnership …

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Just Eat Takeaway.com and UEFA renew partnership!

UEFA has announced that Just Eat Takeaway.com has renewed their sponsorship of the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League through to 2027. The three-year agreement for the 2024–27 competition cycle will also include sponsorship rights for the UEFA Super Cup, UEFA Youth League and UEFA …

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Cavalry FC reveal primary & alternate kits for 2024 Canadian Premier League season!

On Monday, Cavalry FC unveiled the club’s highly anticipated new 2024 jerseys, a tribute to the brains and beauty of Alberta. With nods to the province’s fervent technology boom and stunning northern lights, the team will be dressed to thrill this season. As Cavalry FC enters its sixth campaign with …

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iryo named new official sponsor of Atletico Madrid!

Atlético de Madrid and iryo have closed an agreement so that the first Spanish private high-speed railway company and second in Europe becomes the new official sponsor of the club during the current 2023/24 and the 2024-25 season. The first trip of the Red & White expedition on iryo coincided …

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TSG Hoffenheim and Enginsight announce partnership!

TSG Hoffenheim and Enginsight, the Jena-based security software manufacturer, have announced their collaboration, which began at the end of 2023. The partnership marks a significant step towards digital security for TSG. TSG Hoffenheim has found the ideal partner in Enginsight to strengthen its digital infrastructure and ensure cyber security at …

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Sheffield United celebrate the Chinese Lunar New Year!

To celebrate the prestigious beginning of the Chinese Lunar New Year on February 10, 2024, Erreà, in collaboration with Sheffield United, has created an exclusive and tailor-made collection of warm-up clothing, in honour of the Year of the Wood Dragon. The design, inspired by powerful Chinese symbolism, features a majestic …

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PUMA & AC Milan reveal 2023/24 season fourth kit in collaboration with PLEASURES!

Global sports brand PUMA together with AC Milan and Los Angeles’ streetwear innovator PLEASURES have revealed the 23/24 AC Milan Fourth kit. The new kit features two iterations that blend punk, metal, and grunge influences of the LA streetwear brand with the intricate beauty of Milan’s gothic architecture. Street-smart meets …

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Wrexham AFC alongside Macron & STŌK COLD BREW to feature at Super Bowl!

On the night of Sunday, February 11, the Kansas City Chiefs and San Francisco 49ers will take America’s biggest football stage at Allegiant Stadium in Paradise, Nevada. An event that, over the years, has crossed the US borders, establishing itself as one of the most eagerly awaited sporting events of …

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