Business of Football

Southampton FC & PUMA sign multi-year partnership!

Southampton FC and PUMA have agreed a multi-year partnership that will see the iconic sportswear brand become the club’s Official Kit Partner from the 2024/25 season onwards. This will be the first time the club has worked in partnership with PUMA in its 138-year history. The four-year deal will see …

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Inter Milan & Paramount+ present exclusive STAR TREK collection!

Against Cagliari, Inzaghi’s Inter Milan side will head out onto the pitch with the Star Trek logo on their chest ahead of the release of the fifth and final season of Star Trek Discovery exclusively on Paramount+. After the special jerseys dedicated to the Transformers and Ninja Turtles series, Inter …

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Macron launch all Canadian Premier League 2024 season kits!

The sixth season of the Canadian Premier League (CPL) kicks off this weekend, with the eight clubs taking to the pitch sporting another standout collection of eye-catching bespoke kits designed and made by Macron, the technical partner and official supplier to the CPL since the League’s inception in 2019. The …

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Chennaiyin FC & HCLFoundation joins hands to promote grassroots football!

HCLFoundation, which drives the corporate social responsibility agenda of global technology company HCLTech in India, has announced its collaboration with Chennaiyin FC as the Social Cause Partner for its 10th season in Indian Super League. HCLFoundation and Chennaiyin FC, a two-time ISL winner, will work together to nurture football at …

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Valour FC unveil 2024 home and alternate kits by Macron!

Valour FC has consistently scored with its kit collection since its inception in 2019 and has found the back of the net again with its 2024 uniforms. The Canadian Premier League club held its kit reveal event at Trans Canada Brewery Thursday night and the two jerseys offer a salute …

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EFL in the game with EA SPORTS FC for five more seasons!

The English Football League (EFL) is delighted to confirm a new multi-year partnership extension with EA SPORTS FC as an Official Partner and Official Licensee of the EFL. First becoming an Official Licensee of the EFL in 2006, and an Official Partner ahead of the 2017/18 season, the extension will …

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Exness strengthens Latin American footprint through strategic partnership with LALIGA!

Exness, one of the world’s largest brokers, announces its agreement as the Official Regional Partner of LALIGA in Latin America. Home to legendary clubs like Real Madrid, Barcelona FC, and Atletico Madrid, LALIGA unites hundreds of millions of football fans across Latin America alone. Drawing on LALIGA’s impressive popularity, this …

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Manchester City’s charity & Kellogg’s team up for summer!

Kellogg’s, Official Breakfast Cereals Partner of Manchester City, has teamed up with the Club’s charity, City in the Community (CITC), as part of a new nationwide football camp initiative. The ‘Kellogg’s Football Camps’ programme, which will be delivered nationwide with a number of UK football clubs, aims to keep kids …

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