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Southampton FC and PUMA have agreed a multi-year partnership that will see the iconic sportswear brand become the club’s Official Kit Partner from the 2024/25 season onwards. This will be the first time the club has worked in partnership with PUMA in its 138-year history.
The four-year deal will see the sportswear giant provide bespoke playing kits for all teams within the club, right through from the Men’s and Women’s First Teams to the Academy. This will also include all training and replica wear for fans. All kits for the 2024/25 season, along with training wear, travel wear and accessories will be revealed this summer.
The partnership comes at an exciting time for the club, with both its Men’s and Women’s First Teams on the promotion hunt in their respective leagues.
An announcement was first teased during Tuesday evening’s Men’s First Team game against Coventry City. Eagle-eyed fans will have spotted a few hidden clues in the build up to the match across social media, as well as a few hidden within St Mary’s Stadium.
PUMA also created a one-of-a-kind pair of football boots to celebrate the partnership, which were worn by Saints star and PUMA Athlete, Adam Armstrong, during the game.
Now, the club will be auctioning the boots for one lucky fan to win, with proceeds going to Saints Foundation. The boots will be available to bid on via the club’s auction website.
Phil Parsons, CEO of Southampton Football Club said, “We’re thrilled to announce this new long-term partnership with PUMA. It was important for us to find a like-minded partner that could not only deliver on creating bespoke kits that align with our strong identity but is also able to create a high-quality range of products for our fans.”
“We look forward to working closely with PUMA on a wide variety of projects over the coming years in order to build upon the success we are having as a club, both on and off the pitch.”
Bas van den Bemt, Managing Director of PUMA UKI said, “We’re delighted to be partnering with such a prestigious club like Southampton for the first time. We’re excited to be joining the club on their journey back to the top flight of English football. Partnering with a forward-thinking club like the Saints matches our identity and strategy for the future.”
