Business of Football

Macron, a leading company in the international sportswear market and third most represented brand in the European professional football market, will be represented by 21 clubs across 17 different Countries (considering the direct qualification to the Group stage and the qualifying rounds) in the two most important European club competitions: …

Budweiser announced a long-term partnership with global football icon Lionel Messi. Admired by fans and respected by rivals, the King of Beers is celebrating his journey to the pinnacle of global football, defined by his commitment and relentless determination to both his teammates and craft. To introduce the collaboration, Budweiser …

Soccerex has announced that FIFA president Gianni Infantino will be welcomed as guest of honour to Soccerex Connected, the company’s first digital event, to be held September 21-25, 2020 bringing together a global audience. President Infantino will be speaking following a period of unparalleled disruption to sports worldwide, leading a …

Manchester City has announced it has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal. The partnership began in 2015 and has grown to include sponsorship of both the men’s and women’s teams, elite development squad and …

Where the new home kit is comprised of traditional red and the 2020-21 away kit introduced a visionary look, Nike’s third kit for Liverpool FC takes inspiration from an aesthetic influenced from the Kop, the most famous stand in football — and fuses it with sneaker culture. The Reds new …

After unveiling the ‘Home’ and ‘Away’ jerseys for the new 2020/21 season, Hellas Verona and Macron, technical sponsor of the club, conclude the presentation of the new kits with the new ‘Third’ characterized by a graphic and symbolic detail. The new “Third” 2020-2021 is silver with Korean neck with blue-yellow …

iSPORTCONNECT’s 2020 Lausanne Summit, in association with PwC and ThinkSport, is to be hosted as an online virtual event between 3pm to 5pm BST (CET+1) on September 29. The event will be taking place on the afternoon of Tuesday, September 29, with our terrific group of speakers: Guy-Laurent Epstein, Marketing …

Presentation of the new official kits Erreà has created for the New York club New Amsterdam F.C., the team that aspires to be “the Club of the People” for all the citizens of the Big Apple. Created in collaboration with the football designer Christopher Payne, who also came up with …

The Football Association of Wales (FAW) is pleased to announce that it has signed a partnership agreement with sportswear and equipment producer Macron as an official domestic match ball sponsor ahead of the 2020-21 season which starte last Saturday, September 12. The deal is part of a wider agreement that, …

Bologna FC and Macron have unveiled the new “Home” and “Away” kits for the 2020/21 season. The new “Home” shirt has five red and blue vertical bands. The jersey has a V-collar with white and platinum trim, there also are details on the edges of the sleeves that are blue. …