Business of Football

Norway’s dramatic landscapes provide the inspiration for the elemental beauty of the national team’s 2020 collection. Linked by an overarching theme of “Fire and Ice”, Norway’s home kit smolders, while the away captures the rugged terrain and glaciers of Nordic lands. “I think we have good young players who will …

Macron and the Cyprus Football Association (CFA) have presented the new jerseys of the national team, made by the Italian brand, Official supplier of UEFA under the Kit Assistance Scheme with which UEFA supports minor football federations by providing materials and clothing. The new “Home” shirt is total blue with …

The Italian company has once again been confirmed, for the fifth season running, as the company with the most sponsored teams playing in the Italian football league. Macron, leading company in the international sportswear market, is the brand with the largest number of clubs in the Italian Serie A. The …

Nike’s new Poland’s 2020 national team collection digs into the archives to draw inspiration from a golden era for the team. “When you look back through Polish football history, there is a lot of inspiration to be found,” says Scott Munson, VP, Nike Football Apparel. “Moving the eagle to the …

Get ready to look good on the road this season as adidas and Leeds United drop the 2020/21 away kit for the return to the Premier League. Taking inspiration from the 1994-96 away kit, adidas have brought back a classic shirt, with a modern twist, based on the infamous blue …

Turkish pride burns brightly in a 2020 Nike collection, which showcases traditional colours, the country’s flag and a unique design that places an enlarged crescent and star at the center of both home and away kits. “We wanted to capture the incredible passion for football in Turkey with a special …

Italian Serie B side S.P.A.L. and Italian kit maker Macron have presented the new kits that will be worn in the 2020/21 season! The new home retains the classic vertical white and blue stripes with an optical graphic across the shirt and a white, rib-knit, round neck collar. The backneck …

Croatian football means pride, passion, skill and dazzling checks — all are present in the team’s dynamic 2020 Nike collection. “Croatia is always a really inspiring federation for Nike because of the power of their identity,” says Scott Munson, VP, Nike Football Apparel. “The new 2020 home kit is true …

Italian kit maker Macron have presented the new 2020 home and away kits of the Belarus national team. The “Home” shirt is a white crewneck with knit trims. A tape within the collar features a traditional Belarusian pattern borrowed from the country’s national flag. The backneck is placed on the …

The lion has always been a powerful symbol in Dutch culture, and in 2020, it roars from the very heart of the Netherlands’ new Nike collection. “It felt essential to create a collection absolutely packed with national pride,” says Scott Munson, VP, Nike Football Apparel. “Integrating the KNVB’s lion directly …