Business of Football

Respect for tradition and the desire to innovate come together in the new kits that Erreà has created for “the Dale” for the forthcoming season. The home shirt, following the trend of last year’s kit, once again offers a creative, original take on the traditional vertical black stripes against a …

Red Star Belgrade and Macron have unveiled the new Away kit that the club will wear during the 2020/21 season. A jersey that respects the history and traditions of the club and contains stylistic and technical deatils that render the kit unique. The new “Away” shirt is navy blue with …

A return to simplicity and major sophistication are the hallmarks of the study carried out by Erreà for the new home kit that will accompany the coming season of the “Canaries”. The new kit features an extremely classy look with a vintage touch, perfectly blended with in-depth fabric research. The …

Macron, an international brand leader in the teamwear sector, and APOEL FC, a team that plays in the A ‘Katigoria, the top division of the Cypriot championship, have presented the new 2020/21 jerseys that the yellowblue club will wear starting from the next competitive season. The “Home” shirt with V-neck …

Real Betis Balompié in Sevilla and Betway, a leading global online betting and gaming company, have reached a comprehensive partnership agreement. The commitment is not only for the sponsorship of the jersey, but it goes further. Betway becomes one of the main partners of the bética entity with assets in …

Nike and Liverpool Football Club launched their partnership on August 1. The new home kit acknowledges the club’s past. Liverpool FC’s 2020-21 away kit introduces a visionary look that is a visual representation of club and city. “We have very distinct design filters that are fully demonstrated in the collection …

Hannover 96, the German club founded in 1896 that is currently playing in Bundesliga 2, and Macron, technical sponsor of ‘Die Roten’, have presented the new kits that the team will wear during the 2020/21 season. The Home version has been produced in the classic red that is synonymous with …

Manchester City have launched a multi-year partnership with Mondelez International, owner of Cadbury, making the UK’s favourite chocolate brand the Club’s Official Snacking Partner in the UK, Republic of Ireland, China, United States, India, Australia, New Zealand, Malaysia, Brazil and UAE. The initial focus of the collaboration will be to …

English Championship side Nottingham Forest and Macron have presented the new Home shirts that the team will wear during the 2020/21 season. The historical English club, after a successful season, came very close to a playoff spot for the Premier League. The Home shirt is strongly connected to the team’s …