Business of Football

Promoted English Premier League side Leeds United and SBOTOP have entered into a multi-year partnership which will see the global sports betting brand become principal sponsor of the club. The deal will see the SBOTOP logo feature on the front of the famous white shirt from the start of the …

Slovak football team FC DAC 1904 Dunajská Streda and Macron have presented the new home shirt for the upcoming 2020/21 season. The new kit has been designed through a process of collaboration between the club and the design team of the Italian sports brand. Both have worked to ensure that …

Paris Saint-Germain FC today announced leading consumer electronics and home appliances company, Hisense as their latest global sponsor in a multi-year partnership. Hisense has been creating award winning TVs,consumer electronics and home appliances sold globally over the last 51 years. This new partnership will highlight Hisense’s mission to enhance the …

Made in the same style and fabric as the away kit, Walsall FC’s third kit by Errea Sports repeats the same geometric pattern made up of small triangles on the sleeves and across the chest only this time on a bright yellow background. The shirt also features the same oblique, …

After securing their place in Bundesliga 2 in dramatic fashion, ending what has been a surreal and disrupted season, 1.FC Nürnberg today look forward to the season to come, unveiling their new home and away kits. Not many clubs in German football can boast such a long and storied history …

Today, adidas launches the new FC Bayern Munich third kit, paying homage to the club’s home, the Allianz Arena, with a bold red diamond graphic print. Set to be worn under the bright lights of the UEFA Champions League, where FC Bayern Munich will be going for its sixth title …

U.C. Sampdoria and Macron together until 2026. The Italian company, third tech brand in Europe and international leader in the teamwear sector, will be partner of the “blucerchiato” club as official technical sponsor for the next six sports seasons. This partnership will see the Italian sportswear company supply the team …

Joma’s first collection as the official technical sponsor of the PFC CSKA Moscow maintains the identity of the club using the colours blue and red for the first kit. The novelty of Joma is the design of the traditional stripes that are degraded, creating a softer aesthetic shirt. For the …

The new 2020/21 kits made by Erreà Sport for FEGUIFUT (Federacion Ecuatoguineana de Fútbol) were revealed during a special photo shoot. The new strips were modelled for the occasion by three professional players of international standing from the country’s national side: Pedro Obiang (U.S. SASSUOLO), José Machín (A.C. Monza Calcio) …

RKS Raków Czestochowa, a club playing in the Polish top division – Ekstraklasa, and Macron, an European leader company in the production of teamwear, have announced the start of a new mutual partnership. This represents a pleasant return to the past, as Rakow has been the first ever Polish Club …