Paris Saint-Germain and Fanatics, the global leader in licensed sports merchandising, have announced a ten-year e-commerce, manufacturing and licensing deal in one of the most comprehensive and ambitious sports merchandising partnerships ever created. The deal is a massive expansion and extension from the previous e-commerce only arrangement between the two …
Read More »Sports company PUMA has unveiled the new PSV Eindhoven Home kit to be worn by the men’s, women’s, youth teams and Esports teams in their respective competitions for the 2020/21 season. The new PUMA kit celebrates the beginning of the partnership with PSV and the 100-year anniversary of the city …
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Portuguese giants Sporting Clube de Portugal and Macron have presented the new ‘Home’ shirt that the team will wear during the 2020/21 season. The new ‘Home’ has a V-Neck and maintains in the front the classic horizontal white bands in white and green extending through the sleeves, adding to this …
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FC Bayern Munich and Siemens have extended their cooperation for another three years. The German record Bundesliga champions and the world’s leading technology group are thus continuing their “Performance Partnership”, which has existed since 2017, to the end of the 2022/2023 season. The partnership focuses on future-oriented solutions and innovative …
Read More »Manchester City have agreed a new regional partnership with mobile game developer, Capstone Games, who will become the Club’s Official Casual Mobile Game Partner in Asia Pacific, North America and the United Kingdom. City and Intel Sports extend True View partnership Capstone Games develops high quality games that put the …
Read More »Sports company PUMA has released the new Borussia Dortmund Home kit for the 2020/21 season, inspired by the legendary Westfalenhallen underground station. The new BVB Home jersey takes inspiration from the gateway that leads to the heart of Dortmund. The Westfalenhallen underground station is a key landmark and is seen …
Read More »Premier League side Chelsea FC’s 2020-21 home kit by Nike blends the latest in athletic innovation with the finesse of fine London tailoring. Inspired by London’s long association with master tailors and their exquisite craftsmanship, the Blues’ new home jersey ventures into the realm of statement shirting: a luscious, textured, …
Read More »West Ham United have revealed the Club’s Commemorative 125th Anniversary UMBRO Home kit, which the Hammers will wear in the 2020/21 season. Inspired by the Club’s greatest period, which saw the foundation of the world-famous Academy of Football, FA Cup and European Cup Winners’ Cup triumphs and three Hammers lead …
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FC Internazionale Milano’s 2020-21 home kit captures the best of Milanese culture, values and style through a radical interpretation of the club’s traditional colours. Inspired by the pioneering work of Milanese designers in the 1980s, Inter’s new home kit celebrates the city through a striking aesthetic that symbolizes the shared …
Read More »Carlsberg is celebrating Liverpool FC’s Premier League title win by launching a limited edition ‘champions can’ for fans in 25 countries across the world! The limited-edition packaging sees Carlsberg switch its iconic green colour to Liverpool FC’s equally iconic red. The Champions can features Liverpool FC’s crest, player signatures and …
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