Business of Football

To celebrate the centenary of the rossoblù club a special celebratory shirt will be worn by Cagliari Calcio when the face off against AC Milan at the Sardegna Arena on Saturday, January 11. Macron, the technical sponsor of Cagliari, has produced the centenary shirt in collaboration with the noted designer …

English Premier League champions Manchester City has announced a new global partnership with the world’s number one consumer appliances producer Midea. Midea will be present around the Etihad Stadium on key matchdays over the coming months through integrated branding and activations. The home appliance giant is also planning to develop …

Nike, the world’s leading footwear and apparel company, will become Liverpool Football Club’s official kit provider beginning in the 2020-21 season as a multi-year agreement is announced. As official kit supplier, commencing June 1, 2020, the agreement will see Nike outfitting the men’s, women’s and academy squads, as well as …

adidas and Paul Pogba have revealed their sixth season collection of co-created football footwear and apparel. The latest collection is heavily influenced by Pogba’s life away from the pitch and the bright lights he is both drawn to and that follow him. The capsule collection is eye catching, dramatic and …

At Nike, the belief that “if you have a body, you are an athlete” isn’t just an affirmation of human potential. The phrase also spurs the design process — helping teams innovate, create and envision bold solutions. Few years have witnessed the breadth of this truth like 2019. In fact, …

The home match of Italian Serie A side Parma Calcio on Sunday, December 22 against Brescia Calcio will have its own very special touch. In fact, it will have very retro feel thanks to the special celebratory shirt which Erreà Sport has created and dedicated to the 50th anniversary of …