Business of Football

Italian Serie A side Udinese Calcio and kit maker Macron have revealed the new Away kits for the upcoming 2018/19 season: the jersey is all gold with a black border around the Korean-style collar with three press-studs, black and white details around the sleeves and the bottom of the jersey. …

English Premier League side Watford FC has announced it has reached an agreement with MoPlay to become the club’s new sleeve partner from the beginning of the 2018/19 season. MoPlay is a revolutionary new mobile betting brand, launched with ambitious plans to upgrade the game. Its new app provides customers …

iSportconnect have announced that adidas and UEFA have joined the speaker line-up for iSportconnect’s 2018 Digital Rights Holders Masterclass taking place on September 24, 2018. Claudio Borges, the Global Director of Digital Planning for adidas and Daniel Marion, Chief of Information and Communications Technology, UEFA are the new names added …

Manchester United and original luxury blended Scotch whisky, Chivas, have announced a multi-year global partnership. The collaboration will see the two global names join forces to celebrate their collective belief that blended is better – in life, football and Scotch. The partnership will mean Chivas’ portfolio of award-winning blends will …

Manchester United has announced a multi-year global partnership with MoPlay, the revolutionary new mobile betting and gaming brand. MoPlay promises to provide its audience with a fast, simple, personal and secure service, aimed at enhancing the user experience like never before. MoPlay boasts a bold, modern design tailored for a …

adidas has revealed the new Real Madrid CF third kit; the first kit ever from the club to be mass-produced from Parley Ocean Plastic ®. The jersey was unveiled by players including Gareth Bale and Karim Benzema at an exclusive event in Hunters Point, New York City on Monday, August …

Erreà Sport and English Championship side Norwich City F.C. have unveiled the new third shirt for the coming 2018/19 league season. The lively and feisty third shirt comes in lime green and distinguishes itself for its creative impetus that is a mix of different shades and colours. They go from …

The Melitta group of companies and the English record champions Manchester United have agreed to extend their multi-year partnership. As of now, Melitta joins the ranks of the club’s global partners as an official coffee partner to connect more intensely with the 659 million fans of the traditional club around …

iSportconnect has announced that NBA, Spotify and Halewood International have joined the speaker lineup for the 2018 Brands Masterclass, taking place on September 18, 2018. Daniel Rossomondo, the SVP, Head of Global Media and Business Development, for the NBA; Sarah Kiefer, the Director of Business Marketing, EMEA, for Spotify; and …

English League One side Blackpool FC’s strips for the forthcoming 2018/19 season focus on simplicity, the technical aspect of the fabric and on the firmness of the lines. Erreà Sports has prepared two strips for “the Tangerines” that are at the same time classical yet elegant and stylish. The first …