Business of Football

Boldness, with a yearning for innovation and extreme care and attention to detail are the distinguishing features of ADO Den Haag’s new official shirts, once again produced by Erreà Sport, the Dutch Eredivisie club’s technical sponsor. In these feisty new kits for 2018/19 that are modern and very distinctive, tradition …

Italian kit maker Macron and English Championship side Millwall FC have revealed the first kits since the two re-formed their partnership. The home kit pays homage to the 25 years that Millwall have spent at The Den. Inspired by the home kit worn by the club in their first season …

Heineken kicks off its “Summer of Soccer” campaign as a worldwide leader and supporter of the sport. Soccer has been a central platform for Heineken globally for decades, and the brand’s recently launched U.S. marketing campaign “Cheers to the Unexpected” includes specific soccer creative called ‚Introduction‘ that celebrates all of …

Bundesliga side VfL Wolfsburg unveiled their new home and away kits by Nike during a function at the Volkswagen Autostadt today. The event was attended by the men’s first team squad, besides Joelle Wedemeyer and Katharina Baunach who represented the clubs women’s team. The Wolves go into the new 2018/19 …

English Premier League giants Manchester United and Kohler, a global lifestyle brand headquartered in Kohler, Wisconsin-USA, have agreed to a multi-year global partnership. The KOHLER brand logo will feature on the sleeve of the most iconic and best selling club shirt, for both the men’s and women’s teams. The partnership …

A retro feel, colour and innovation are the features that define the style of the new English Championship side Norwich City FC kits, produced by Erreà Sport for the 2018/19 season. The traditional yellow and green colours remain in the home shirt that has been totally revamped, but with strong …

Italian Serie A side Cagliari Calcio and Italian kit maker Macron have unveiled the clubs 2018/19 season away kit. The shirt is white with two vertical stripes in red and white down the centre and with red and blue detailing on the sleeves, sides and on the Korean style collar. …

Italian kit maker Macron and LaLiga side Real Sociedad San Sebastian have unveiled the clubs 2018/19 home and away kits. The home is the perfect, traditional kit for the club. A blue and white striped shirt, white shorts and blue and white hooped socks. The away on the other hand …

Qatar Airways, an Official Partner and the Official Airline of FIFA, has taken its celebration of the 2018 FIFA World Cup Russia to the skies with a specially-branded Boeing 777 aircraft painted in FIFA livery. The bespoke aircraft, which features distinctive FIFA branding, was hand-painted in Ireland and flown to …

Innovative, spirited and stylish. These are the features of the new kits that Erreà has created for English League One side Rochdale AFC for the forthcoming 2018/19 season. The first, original and creative, is a return to the traditional with the distinctive black vertical stripes on a blue background. The …