Business of Football

Blue is a colour long associated with LaLiga giants Atlético de Madrid. In fact, it has been for 115 years. Before the now famous red and white stripes that adorn the club’s home shirts were adopted, blue was already a starring colour in the club’s kits and it has regularly …

Italian kit maker Macron and Italian Serie A side S.S. Lazio Roma are proud to present the historic ‘flag shirt’ as the new home shirt for 2018/19. A shirt that has been voted by many as being among the most beautiful in the long history of S.S. Lazio now returns …

adidas has revealed the new FC Bayern Munich away shirt that the German giants will wear during the 2018/19 season. The current Bundesliga champions will seek to win their seventh straight title in a jersey designed to stand out from stadium to street. The new all ash green shirt with …

iSportconnect, the world’s largest global private network of sport business executives, has announced a new two-year partnership with Sodexo Sports & Leisure. Sodexo Sports & Leisure has a global portfolio of stadia and major events, providing catering, hospitality, non-matchday conference and events as well as facilities management services for diverse …

As was witnessed at this summer’s FIFA World Cup, teams are placing greater value on the mental aspects of sports performance and this subject will be looked at in depth at this year’s Soccerex USA – November 15/16, Miami – with a special event zone, delivered in partnership with The …

adidas has revealed the Manchester United home kit for the 2018/19 season. The latest jersey marks 140 years since the club was founded, with a train track graphic referencing United’s original name; Newton Heath (Lancashire and Yorkshire Railway) Cricket and Football Club. The kit will be worn on the pitch …

Austrian Bundesliga side FC Wacker Innsbruck and Italian kit maker Macron have unveiled the new kits for the 2018/19 season. The home kit is black with vertical green stripes that gradually fade towards the bottom of the shirt. The fade effect is also present on the sleeves. The kit is …

10Bet, one of the world’s fastest growing online sports betting operators, has signed a major three-year partnership agreement with English Championship side Blackburn Rovers FC, becoming the club’s Official Principal Sponsor. As the main partner of one of England’s longest-established football clubs, 10Bet’s new visual identity will feature on the …

The football game of the year is played and the new world champion Hugo Lloris glees about his well-deserved title. Football fans all over the world followed the finals between France and Croatia in Moscow and cheered or grieved at the end. The sporting goods manufacturer uhlsport would have greeted …

Global smartphone brand Vivo of China, wrapping up its sponsorship of the 2018 FIFA World Cup in Russia, joined the music performance of the Official Song to witness this memorable and extraordinary moment with all football fans. With the FIFA World Cup Official Song ‘Live it Up’ performed by Nicky …