Business of Football

Hyundai Motor has announced a multi-year partnership with AS Roma, becoming the global automotive partner of the Italian Serie A club. The Hyundai logo will be presented on the back of the famous red and gold jersey in all domestic competitions from next season until 2021. Representing the first time …

iSportconnect, the world’s largest global private network of sport business executives, has announced a new partnership with Hookit, the pioneer in sponsorship valuation. As the world’s leading single-source platform for quantifying sports sponsorship value across all forms of media, Hookit works with brands and rights holders to expand their sponsorship …

First worn in 1963 and made famous in the ’70s, Chelsea’s classic yellow kit returns this season for the first time since the 2014/15 season. In so doing, it helps celebrates the club’s past moments through a modern energy as the club ushers in a new era. On the jersey …

French Ligue 2 side AJ Auxerre and Italian kit maker Macron have presented the new home and away kits for the 2018/19 season. The home is a white shirt with a polo style collar, tone on tone horizontal stripes and blue detailing. The shorts are blue with white borders and …

Inspired by legends, worn by new heroes, PUMA FOOTBALL brings to you the new AC Milan 2018/19 Away kit, which comes in the legendary white that has adorned the backs of legends during eight major European finals. The shirt features a round neck collar with red and black detailing, a …

Qatar Airways and Boca Juniors have revealed the top Argentinian football club’s new jersey featuring the airline’s logo. The award-winning airline signed an agreement in May to become the official Jersey Sponsor of Boca Juniors through the 2021/22 season. The Boca Juniors jersey proudly features Qatar Airways’ logo prominently on …

Nexen Tire, a leading global tire manufacturer and the Official Tour Partner of Manchester City Football Club (Manchester City) has announced that the company is officially sponsoring the 2018 International Champions Cup (ICC) in the United States for the second consecutive year. The 2018 ICC, which began on July 20, …

Italian kit maker Macron and Spanish LaLiga side Levante U.D. have revealed the new Away and Third kit for the upcoming 2018/19 season. In the new Away kit the dominant colour is black broken by two big vertical stripes composed by elegant tone on tone embossed pinstripes; the shorts are …

PUMA Football has launched its new partnership with French Ligue 1 side Olympique de Marseille as the club’s new worldwide kit provider. Olympique de Marseille is one of the world’s most famous clubs, and revels in the support of its enthusiastic and passionate supporters. With 119 years of history, it …

adidas has revealed the Juventus FC third kit for the 2018/19 season. Made from a 100% recycled polyester interlock material that incorporates Ocean Plastic ® by Parley, the new third kit fuses performance technology with eco-innovative design. The sleek dark grey jersey features an all-over-printed adidas graphic and is accented …