Business of Football

Sevilla FC sign Khelraja as its official Asian iGaming partner!

Spanish LaLiga side Sevilla FC has named Khelraja as their official Asian iGaming partner with the club looking to tap into its growing presence in India and across Southeast Asia. The initial deal is until June 30, 2024 and it will see Khelraja provide its users the opportunity to engage …

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Kappa & AS Monaco releases its fourth kit with Drole de Monsieur!

AS Monaco and Kappa are pleased to announce a collaboration with Drôle de Monsieur, giving birth to a reinterpretation of the Monegasque jersey and the creation of an exclusive collection. Different but complementary, the worlds of fashion and sport intersect and influence each other continuously. Through sometimes unexpected paths, these …

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FC Barcelona & Grupo Bimbo join forces in global agreement to promote female sport & talent!

Grupo Bimbo, the world’s largest baking company, and FC Barcelona have signed an agreement that makes the global brand BIMBO the Club’s Global Partner and the Main Partner of the women’s first team. The strategic pillars of this alliance are a commitment to female talent and equality, the promotion of …

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New Balance reveals AS Roma 2022/23 eSports Jersey!

New Balance has unveiled AS Roma’s new eSports jersey ahead of the team’s upcoming fixtures. With a vibrant and futuristic design, the jersey comes in a vivid Lemon Chrome colourway, with striking black lightning bolt graphics that provide a glimpse into the future of this historic club Despite the modern …

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eBay becomes official marketplace of Inter Milan!

eBay and FC Internazionale Milano have joined forces in a partnership that will see the leading global commerce brand become the Club’s Official Marketplace for the 2022/23 and 2023/24 football seasons. Inter’s most important feats have come about thanks to great stories. Stories of players, coaches and great characters. Sharing …

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Macron & Udinese Calcio unveil new third kit with grey melange effect!

The new Third Kit is here, with Udinese Calcio, Macron and Dacia’s latest release also made of Eco-Fabric. The team’s Third Shirt is constructed of Eco Poly Stretch Light fabric, made of 100% PET recycled polyester and certified by the Global Recycled Standard. It’s the latest in a line which …

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Newcastle United welcome Sportsbreaks.com to the club!

Newcastle United FC has partnered with leading sports travel experts Sportsbreaks.com and Destination Sport Travel. Sportsbreaks.com will become an official travel supplier, providing official ticket and hotel packages to the club’s fixtures at St. James’ Park. The UK-based firm, who offer ticket-inclusive packages to many of the world’s top sporting …

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Bitget partners with Lionel Messi!

Leading global cryptocurrency exchange, Bitget announces that it has entered into a partnership with Lionel Andrés Messi, the iconic Argentinian footballer and winner of a record-breaking seven Ballon d’Or Awards. The announcement kicks off the engagement between Bitget and Messi, with a film production a month before the 2022 FIFA …

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Bayern Munich extend partnership with Procter & Gamble for a seventh season!

FC Bayern Munich is entering its seventh season of partnership with Procter & Gamble. The successful collaboration has been in place since 2016 and has already supported several social projects, which will now be continued under the umbrella of the #GemeinsamStärker (#strongertogether) initiative, which promotes mental health. Andreas Jung, FC …

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TOCA Football & MLS announce partnership to accelerate growth of soccer interest in North America!

TOCA Football (TOCA), the world’s leading tech-enabled soccer experience company and largest operator of indoor training centers in North America, have announced a historic 10-year partnership with Major League Soccer (MLS) aimed at growing the sport and developing future players in North America. As part of this groundbreaking deal, MLS …

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