Sponsorship

FC Bayern Munich is extending the successful partnership with the Thai corporate group Wangkanai until 2026. Since 2016, FC Bayern Munich and Wangkanai – one of the biggest sugar producers in Southeast Asia – have been working together closely. Wangkanai and FC Bayern Munich have collaborated on several very successful …

Crystal Palace FC has announced a sponsorship deal with leading global online gaming brand, W88, who will become the club’s new shirt sponsor for the 2020/21 season. The W88 logo will feature on the front of the club’s Premier League PUMA adult home, away and third shirts. W88 is a …

The UEFA Europa League will have a new sponsorship partner when the competition continues on August 5. Heineken 0.0% accepts the agreement from its sister brand Amstel, which has used the competition for sponsorship purposes in the past five years. While Heineken offers another brand from its portfolio by changing …

Former players such as Michael Owen and Francesco Totti are inviting children from grassroots clubs around Europe to participate in an online campaign to hone their footballing talents. Recent months have certainly not been easy for youngsters across the continent, with the COVID-19 pandemic putting on hold any youthful ambitions …

AC Milan has announced the renewal of its sponsorship agreement with world-class airline Emirates until the end of the 2022/23 season. The Emirates logo will remain on the front of shirts for the senior men’s team, youth teams and for the Rossoneri Academy, which has been the case for the …

Leicester City FC and King Power today, July 23 announced a season-long partnership with the Tourism Authority of Thailand to support the country’s recovery from the COVID-19 crisis. The campaign – called Thailand Smiles With You – will see the three parties working together during the global emergence from the …

Liverpool FC has today announced a new global partnership with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius as the club’s official tourism and economic development partner. The deal forms part of the country’s drive to become a leading global tourist destination and business hub of Africa. The …

Newcastle United have confirmed that FUN88 will remain as the club’s primary partner after a new long-term commercial agreement was reached. As part of the new agreement, FUN88 – which has been a familiar sight on first team kit since summer 2017 – will continue to feature on the front …

Real Madrid and Electronic Arts have renewed their partnership for the next few years, continuing to provide innovation and exceptional entertainment to all EA SPORTS FIFA fans. This partnership has taken place both on and off the pitch with several Real Madrid players, previously featured on FIFA’s front covers, such …

1.FFC Turbine Potsdam have announced an exclusive partnership with German confectionery company Katjes. The FLYERALARM Women’s Bundesliga side will sport the logo of Katjes on their shirts in the forthcoming 2020/21 season. Katjes, one of Germany’s leading confectionery companies, was founded in 1950 and their product portfolio consists of a …